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Comprehensive Guide to Business Planning Essentials in Healthcare

This guide outlines the fundamental components of business planning in the healthcare sector. It emphasizes the importance of environmental assessment, strategic growth tactics, volume projections, and resource needs such as staffing. The document explores financial analysis, including revenue generation and costs associated with increased patient volume and new technology. Key factors include internal and external environmental influences, regulatory impacts, market trends, and staffing needs to ensure efficient operations and improved clinical outcomes.

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Comprehensive Guide to Business Planning Essentials in Healthcare

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  1. Business Planning Essentials

  2. Core Elements of Business Planning • Environmental Assessment • Strategies/Tactics for Growth • Volume Projections • Staffing and Other Resource Needs • Financial Analysis

  3. 1. Environmental Assessment

  4. Internal Environment • Volume • Patient Origin • Referring Providers • Payor Mix • Financial Performance • Staffing • Downstream

  5. Local and Regional Environment • Market Size and Growth • Primary Competitors • Volume • Physician/Educator Supply • Payor Mix • Service Offerings • Market Share • Payor/Reimbursement Trends

  6. National Trends • Growth of healthcare costs • Healthcare reform • Increasing demand for services • Reduced escalation in payment levels • Increased focus on clinical outcomes • Inpatient  Outpatient • Provider consolidation & service regionalization

  7. SWOT Analysis

  8. 2. Strategies/Tactics for Growth

  9. 3. Volume Projections • Should build on: • Environmental Analysis • What is the demand? • What is the projected incidence in the community? • Impact of regulations • Impact of competitors • Clinician capacity

  10. Supply vs. Demand Example

  11. 4. Staffing & Other Resource Needs • Resulting from: • Increased Volume • Changes in Practice Models • New Technology • May Include: • Physicians • Nurse Practitioners • Educators • Support staff • Equipment • Space

  12. 5. Financial Analysis • Revenue generated from incremental: • Clinic visits • Educations visits • Costs associated with incremental: • Physicians • Support staff • Equipment

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