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Rural Tourism in Latvia

Rural Tourism in Latvia. Asnate Ziemele Latvian Country Tourism Association “Lauku ceļotājs” Conference “CAP Reform: entrepreneurial opportunities in the enlarged EU” Brussels, November 6-7, 2003. Northeast of Europe Middle of the Baltic States Capital - Riga Population 2,4 mil.

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Rural Tourism in Latvia

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  1. Rural Tourism inLatvia Asnate Ziemele Latvian Country Tourism Association “Lauku ceļotājs” Conference “CAP Reform: entrepreneurial opportunities in the enlarged EU” Brussels, November 6-7, 2003

  2. Northeast of Europe Middle of the Baltic States Capital - Riga Population 2,4 mil. Latvia in Europe Reasons for visiting: Curious? Charming people Traditions still alive Lots of trees and waters White Christmas Beer, beer, beer...

  3. Legal form: NGO (owns a Ltd. company for commercial activities) Founded: 1993 Members: ~250 (rural tourism entrepreneurs) Bed places: ~ 3715 Staff: ~ 14 Latvian Country TourismAssociationLauku ceļotājs

  4. Main Activities Providers Customers Public Sector

  5. RT Database • Quality scheme, inspections • Grading and labelling • Training and consulting • Regular newsletters • Provider assemblies Providers

  6. Customers • Number of bednights 2002 • Domestic 69% • Foreign 31% Target Markets

  7. Customers ProductsAccommodations in the Baltics • Country homes • Self-catering vacation cottages • Guest houses • Campings • Castles

  8. Products Organized Tours through the Baltics Customers • Bicycling • Boating • Fishing • Horse riding • Agri-tours Estonia Latvia Lithuania

  9. Customers PublicationsCatalogues, Guides, Maps • Accommodations and attractions in the Baltic States • Languages: • Distribution: office, TICs, embassies, travel fairs

  10. Accommodations, attractions, tour programs • Search and reservation system • ~ 500 visits per day • Roundmails to customers and travel agents Customers Internet www.traveller.lv

  11. Customers Reservation Office • Individual reservations • Tour operator service • 10-50 requests per day

  12. Lobbying in national level • Development of a common Baltic RT strategy • Cooperation with European RT community • EU and national projects Public Sector Networking and Cooperation

  13. Eco-labelling EC LIFE programme(2001-2004) Public Sector Green Certificate - the national eco-label for country homes, vacation cottages, guest houses and campings • Development since 1999 • Implemented within a EC LIFE programme co-financed project • Currently assigned to 50 establishments • Period of validity 1,5 years • Joining the common initiative of European eco-labels VISIT • http://eco.traveller.lv

  14. Public Sector Information TechnologiesEU PHARE programme(2004 – 2005) Common information and reservations system for the Baltic countries • Baltic RT integration • common marketing • data standards • cross country analysis and market trends • further development platform RTME specific, multilanguage design Open source Low deployment and development cost http://www.celotajs.lv/Phare_en.htm

  15. Quality EC Leonardo da Vinci programme (2002-2004) Public Sector Common understanding of rural tourism quality in Europe • Based on common criteria in European rural tourism quality schemes • International on-line customer review of quality expectations http://eco.celotajs.lv/srv/qst_rural.php • Generic web based tool: • cross-system transparency • unified control and evaluation methodology • http://www.celotajs.lv/Leonardo_en.htm

  16. Excursions to 82 interesting farmsteads in Latvia: • Traditional and exotic animals • Ecological fruit and vegetables Guidebook “Countryside Bounty”RT is not just a bed!

  17. Craftsmen • Fishermen • Original collections Guidebook “Countryside Bounty”Rural life is part of RT product!

  18. What Makes a Strong RT Organization? Members – RT providers - learning, future oriented, loyal to the organization Competitive RT product - quality, reliability, continuously improving Management - professionalism, experience, vision, co-operation

  19. We are open for cooperation! Contact us! www.traveller.lv Latvian Country Tourism Association “Lauku ceļotājs” Kugu str. 11, Riga, Latvia Tel.: +371 7617600, Fax: +371 7830041, e-mail: lauku@celotajs.lv

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