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December 7, 2009 Call-in: 1-800-747-5150 Access Code: 3019821

Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders. December 7, 2009 Call-in: 1-800-747-5150 Access Code: 3019821. Before we get started. *6 Mute your Line *7 Un-mute your line Please do not put your phone on hold.

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December 7, 2009 Call-in: 1-800-747-5150 Access Code: 3019821

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  1. Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders December 7, 2009 Call-in: 1-800-747-5150 Access Code: 3019821

  2. Before we get started... • *6 Mute your Line • *7 Un-mute your line • Please do not put your phone on hold. Social Networking: Stories from the field on the use and utility of Web 2.0 tools for public health leaders

  3. NPHLI 2008: “QUALITY TIME” ACTION LEARNING TEAM Final Report Team Members: Jay Bernhardt, Kevin Fenton, Camille Jones, Cynthia Lamberth, Lou Ann Weil, Terry Zimmerman Advisor: Ed Baker February 2009 – Graduation December 2009 - PHLS

  4. Project Goals: To understand the determinants of quality time for public health leaders. To decrease non-quality time & increase work-life balance among public health leaders. To identify strategies to improve quality time and work-life balance. To personally benefit by gaining more quality time; To apply action learning.

  5. Improving Quality Time Through our action learning we identified 4 key steps for Public Health Professionals: Understand Quality Time and Barriers to achieving it Explore and use tools to improve or aid quality time Model behaviors for self and others Reflect and learn from actions

  6. What is Quality Time? The ability to focus on a particular task at hand. The ability to prioritize and maximize productivity Time which leads to a sense of pride or completion Being able to align work activities with individual and organizational values/objectives Being challenged professionally Ability to empower staff to achieve their own goals. Having willpower and control over our daily activities Mindfulness about our daily interactions. Allows for personal or professional growth Action Step 1

  7. Electronic Communication & Quality Time

  8. Electronic tools can improve Quality Time Efficiency: May increase the extent and efficiency of PH outreach efforts Engagement: May improve staff, public, and partner engagement Empowerment: Allows staff, partners and public greater input and control over their health Empathy: Can increase the qualitative and/or emotional aspects of work engagement. Action Step 2

  9. Social Media may help improve Quality Time, but… Many public health executives cannot access these social media: Concerns about network security Mistrust of social media or fear of abuse by staff IT professionals may be unaware of the needs or utility for public health professionals Cultural disconnect between IT and public health professionals Lack of communication between IT and Public Health staff Action Step 2

  10. Explore and use tools to improve Quality Time Tools to improve time management Tools to manage email communication Managing the blackberry Use new technologies and electronic media which facilitate communication PB Wiki Twitter Facebook Google Documents Blogs Action Step 2

  11. Communication Tools: Twitter

  12. Social Media Tools: Mobile

  13. eTools of the (Near) Future

  14. Model “Quality Time” behaviors Prioritize periods for quality time with key staff and colleagues Build workplace culture in which quality interactions are defined, valued and rewarded Commit to evidence-based practice by evaluating and implementing promising practices Build relationships with IT colleagues to allow piloting or implementation of appropriate social media in the workplace Action Step 3

  15. Systems Approaches for improving IT support for social media in the workplace Propose pilot studies/trials of social media Invite scientific seminars on web 2.0 and invite IT security people and encourage their participation; Focus on missed opportunities – efficiencies, cost savings, health impact Build better bridges between the public health professionals and professional support staff (e.g. IT leads) Encourage funding agencies to drive changes in contracts and funding agreements Measure and monitor workplace performance after introduction of social media Action Step 3

  16. Reflect and Learn: Team Learning Through team reflection we learned that: Quality time is complex and multi-factorial New social media can support and nurture the quality of existing work relationships, Social media are not a great substitute for phone or in-person engagement when relationships are first being established Harnessed well, social media can extend opportunities for public health leadership and engagement with staff and stakeholders. Action Step 4

  17. Reflect and Learn: Individual Learning Perspectives gained, included: Applying action learning to explore QT and its meaning for us as leaders as well as others Ability to explore and use a range of new social media Ability to model “in real time” strategies for improving QT Applying lessons learned about QT to our own work environment, encouraging staff and improving interactions. Action Step 4

  18. A vision for Quality Time Having more Quality Time (QT) is a recurrent concern of public health executives Through our work we now understand the nature, form and contexts for quality time We have developed a typology for improving quality time which includes: Understanding QT and its barriers Exploring and using tools to improve QT Modeling QT behaviors for self and others Reflecting and learning from our actions Summary

  19. Conclusions Quality time is complex and multi-factorial New social media can support and nurture the quality of existing work relationships Social media are not a great substitute for phone or in-person engagement when relationships are first being established Harnessed well, social media can extend opportunities for public health leadership and engagement with staff and stakeholders.

  20. Key Links to Quality Time Resources Blog http://qualitytimephli.blogspot.com/ Micro blog http://twitter.com/ Social networking www.facebook.com PBWiki https://qualitytime.pbwiki.com/ Google Docs http://docs.google.com

  21. The Quality Time team would like to thank our advisor Ed Baker and the entire PHLI staff for a wonderful year.

  22. UsE OF Web 2.0 Technology FORCollaboration and Networking in public health ASHLEY ROSS AND JIM CHEEK Additional Team Members: Beth Bickford, Elliot Blackdeer, Sarah Gillen, Reggie Ivey, Annette James, Stephen Orton 24

  23. Presentation Overview Initial considerations re Web 2.0, Public Health and Leadership Web 2.0 exploration Survey Results of Web 2.0 and Public Health Leaders Implications and opportunities 25

  24. PHLI Project Goal How can Web 2.0 can assist with information sharing and decision making across the national public health network? How to lead change within our groups, organizations, networks, public health? 26

  25. Team’s initial vision…….. Create inventory of all available Web 2.0 mechanisms Survey public health leaders re their current understanding, use of, barriers to Web 2.0 for information sharing and decision making Create Web 2.0 recommendation matrix for public health functions Etc…… 27

  26. Team’s ultimate realization…. • We can never fully “own” Web 2.0. • “Why are we looking at Web 2.0 again?” • This is far more than technology. • If we can’t use Web 2.0 to communicate with each other, we will never be able to use it effectively in our interventions. • Our PHLI group was our target population. 28

  27. So what is Web 2.0? “Social media (or Web 2.0) is how people use decentralized, people-based networks to get the things they need from one another rather than from traditional institutions, like businesses or media.” PRSA 2008 International Conference: The Point of Connection-Social Media Discussion 29

  28. Social vs. Traditional Media? • Traditional Media creates big picture, context and shared experience • Social Media allows targeting of niche world views and segmentation PRSA 2008 International Conference: The Point of Connection-Social Media Discussion 30

  29. Web 2.0 Targets 31

  30. Web 2.0 categories of use To CREATE To RECOMMEND To INTERACT PRSA 2008 International Conference: The Point of Connection-Social Media Discussion 32

  31. Social Media Examples By Use PRSA 2008 International Conference: The Point of Connection-Social Media Discussion 33

  32. What makes “good” Social Media? 34

  33. PHLI Group Survey 35

  34. Basic Questions • Do participants in PHLI use Web 2 .0? • What are the characteristics of users? • What are barriers to use? • What is the attitude of PHLI leaders regarding use of Web 2.0? 36

  35. Methods • Online survey form • All PHLI class asked to complete • Questions regarding • Characteristics of respondents • Environment at work and home • Use of internet at work and at home • Attitudes toward use of Web 2.0 technologies 37

  36. Characteristics of Sample 47/50 (94%) responded 74% identified themselves as “Leaders” Most (60%) ages 45-59 57% female 72% had children 38

  37. Tech Comfort and Skill Level Low High 39

  38. Workplaces Government 40

  39. Workplace Environment 60% reported average or less corporate culture support of internet activities 70% reported average or less control over IT activities 41

  40. Interest in Web 2.0 • 87% reported above average interest • Anticipated benefits • 72% Cost-saving • 72% Speeds collaboration • 68% Decreases meetings • 66% Decreases travel • 62% Spread best practices • 62% Facilitates innovation • 64% Expands networks 42

  41. Current Use of Internet * p<0.05 43

  42. Barriers 68% lack of knowledge 62% lack of access 30% lack of hardware 38% lack of funds 6% reported no barriers 44

  43. Definition of “Web 2.0 User” • Respondent already using many Web 2.0 technologies in their professional life • Identified with two variables • Use Blogs professionally • Use GoogleDocs & similar professionally • 11 respondents 45

  44. Characteristics of Web 2.0 Users More likely to be non-governmental (OR=5.0, 95% CI 1.17, 21.1) Less likely to have barriers to access (OR=0.20, 95% CI 0.04, 1.01) No association with age, sex, child use of social networking, agency size, IT dept, IT security, CIO, CISO 46

  45. Survey Conclusions Focus on government settings Conventional wisdom not necessarily true 47

  46. Wrap Up How can Web 2.0 can assist with information sharing and decision making across a national public health network? How can we lead change within our groups, organizations, networks, public health through Web 2.0? 48

  47. Additional Resources to Explore • http://www.nnphi.org/emergingweb/presentation.pdf • http://emergingweb.wikispaces.com/ • CDC Specific • CDC mobile-ready content on m.cdc.gov. • CDC Twitter update. • CDC MySpace page blog. • http://www.techcrunch.com/2008/12/04/how-to-use-the-web-to-change-the-world/ • http://www.adrants.com/images/PRSAConf_Social_Media_Q%26A-1.pdf 49

  48. Additional Resources to Explore (2) SOME INTERESTING BLOGS/ORGANIZATIONS THAT CAN HELP YOU GET STARTED WITH WEB 2.0: http://beth.typepad.com/beths_blog/http://www.netsquared.org/http://delicious.com/jlranck/socialmedia_guidehttp://delicious.com/jlranck/socialmedia_activismhttp://www.rheingold.com/http://www.hobo-web.co.uk/seo-blog/index.php/how-to-get-started-in-social-media/ Government 2.0: http://www.netsquared.org/usaidhttp://delicious.com/jlranck/government2.0 Mobile: mobileactive.orghttp://delicious.com/jlranck/mobilehealth (comprehensive overview of mobile health worldwide) 50

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