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Al- Ghazzawi Group Food and Beverage Strategy Overview

Al- Ghazzawi Group Food and Beverage Strategy Overview. February 2012. Agenda. To review the strategy elements for Food and Beverage Sector for final approval Vision & mission statements Growth Strategies Performance Objectives Strategic Initiatives

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Al- Ghazzawi Group Food and Beverage Strategy Overview

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  1. Al-Ghazzawi GroupFood and Beverage Strategy Overview February 2012

  2. Agenda • To review the strategy elements for Food and Beverage Sector for final approval • Vision & mission statements • Growth Strategies • Performance Objectives • Strategic Initiatives • Develop an implementation roadmap for strategic initiatives

  3. Outline • Background • Highlight of SWOT • Vision and Mission • Growth Strategies • Performance Objectives • Strategic Initiatives & Actions List • Strategic Initiatives List • New Initiative Investment Request • 5 Year Roadmap

  4. Background GDC was granted the exclusive franchising rights to develop and operate Joffrey’s Coffee & Tea Co. under the Joffrey’s Systems throughout the Kingdom of Saudi Arabia, and certain countries in the Middle East and South Asia. At present, GDC has 51 (Fifty One) Joffrey’s outlets in Jeddah, Dammam and Riyadh (Saudi Arabia), Bahrain, Beirut (sub franchise) and has continued planning to develop and operate additional Joffrey’s outlets in due course.

  5. Highlight of SWOT Key Strengths • Early penetration in Saudi market • Product quality • Positive customer perception Key Weaknesses • Poor visibility in key locations in KSA • Retention of key employees • Staff motivation and morale Key Opportunities • Big market in KSA and Middle East • Wholesale market penetration Key Threats • Competitor strategies • New government regulations may limit use of expatriate workers

  6. Mission and vision statements Vision Statement: To be the first choice in food and beverage services Mission Statement: To establish sensational warm and inviting Social experience, and tie with our customer through generations in Saudi Arabia and the Middle East in food and beverage services

  7. Growth Strategies Markets/Geography growth Current Markets/Geographies New Markets/Geographies Organic growth (Extension of current products/services) Type of growth Inorganic growth (Step outs in new products/services)

  8. 5 Year Growth Strategy – Overall View Sales (2011): SR26 M Forecasted Sales (2017): SR88 M Over SR100M SR 75M 55 M Revenues SR 50M 24 M 26 M SR 25M Exist Outlets 3.3 M 6 M 1.6 M Wholesale 3.6 K Sub-Franchise New Outlets 00 M - 20% 0% 5% 10% 15% 20% 25% 30% Over 30% Profit margins

  9. 5 Year Growth Strategy (Cont’d) SR 60M 55 M SR 50M SR 40M Revenues SR 30M 26 M 24 M SR 20M Existing Outlets New Outlets SR 10M 00 M - 20% - 10% 0% 10% 20% 30% + 30% Profit margins

  10. 5 Year Growth Strategy (Cont’d) SR 6M 6 M SR 5M SR 4M 3.3 M Revenues SR 3M SR 2M 1.6 M SR 1M Sub Franchise Wholesale 0M 3.6 K - 20% - 10% 0% 10% 20% 30% + 30% Profit margins

  11. Sector and business performance objectives

  12. Sector and business performance objectives

  13. Strategic Initiatives & Actions List

  14. Strategic Initiatives & Actions List

  15. Strategic Initiatives & Actions List

  16. Strategic Initiatives List

  17. New Initiative Investment Request

  18. 5 Year Roadmap Stage 3 Scale to high performance Stage 2 Stage 1 • Initiatives • Initiatives Implementation of Operational Excellence Performance Getting house in order • Initiatives • Initiatives • Initiatives • Initiatives • Initiatives • Initiatives 2012 2013 - 2014 2015 >

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