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Website User Experience Evaluation: iPaq Purchase Journey Analysis

Explore the navigation journey of an iPaq purchase on an ecommerce site through screenshots and time codes for each step, highlighting errors and user interactions. Gain insights for enhancing user experience.

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Website User Experience Evaluation: iPaq Purchase Journey Analysis

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Presentation Transcript

  1. Screenshots for Contextual Inquiry Brad Myers and Gus Prevas HCI in eCommerce For scenario shown in video:88.5 mb mpeg

  2. Initial screen • Time code:00:00

  3. Not found screen(after type iPaq into Search box) • Time code:01:10

  4. iPaq results scrolled to PDA's/Handhelds • Time code:01:46

  5. Screen for iPaq 3870 • Time code:01:52

  6. After click on “Add to Cart” • Time code:02:05

  7. After click on “Continue to Checkout” • Time code:02:21

  8. After enter email address and password • Time code:02:57

  9. Error screen after hit “Secure log On” • Time code:03:16

  10. Replace user name with real name and password, and hit log on again • Time code:03:41

  11. Hit log-on link for cdw-g • Time code:04:12

  12. Error screen after type in user name and password, new screen appears, then hit Continue on that new screen • Time code:04:33

  13. Hit back, then continue (no action), then back to main site (has my name at top) • Time code:05:34

  14. Do a search, get error (like slide 3), then search for iPaq (like slide 4), then click on iPaq 3870. (Compare this to slide 5) • Time code:06:23

  15. Click on “Add to Cart” (get screen like slide 6), then click on “Continue to Checkout” • Time code:06:39

  16. After enter information, but leave address blank, and hit Continue • Time code:07:22

  17. After enter address, title, re-enter phone and state, hit Continue, get blank screen, hit reload • Time code:08:22

  18. After scroll to bottom and hit Continue • Time code:08:58

  19. After type in illegal credit card number, and hit Continue • Time code:09:38

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