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Innovative Marketing Strategies for B.E.L.L.S. By Sara Spurlin

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Explore the comprehensive marketing approach of B.E.L.L.S., focusing on market segmentation including demographics, psychographics, and geographics to effectively target diverse audiences within a 50-mile radius. Discover how B.E.L.L.S. utilizes various avenues such as billboards, radio ads, and strategic placements in fitness clubs and daycares to create brand awareness. The marketing mix covers product offerings like decorative pillows, beds, and storage units, along with competitive pricing strategies and promotional techniques to enhance sales. Learn about post-sales communication and personal selling tactics that bolster customer satisfaction and loyalty.

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Innovative Marketing Strategies for B.E.L.L.S. By Sara Spurlin

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  1. B.E.L.L.S Marketing & Advertisement By: Sara Spurlin

  2. Market Segments • Demographics • Race • Gender • Age • Target Incomes • Psychographics • Family Status • Geographics • 50 miles Radius

  3. Avenues of Marketing • Billboards • Radio Adds • Inserts/Flyers (Gazette etc.) • Stealth Marketing • Doctors Offices • Fitness Clubs (kids areas) • Day Cares (select)

  4. B.E.L.L.S Marketing Mix • Product • Accessories • Decorative Pillows • Picture Frames • Rugs • Lamps • Comforters • Beds: Twins, Full, Day Beds • Desks • Dressers • Storage Units

  5. B.E.L.L.S Marketing Mix • Price • Penetration Technique • Mathis Brothers Charges $157.95 for this item • B.E.L.L.S charges $127.95 • Discounting Techniques • B.E.L.L.S will mark the items much higher, but post a discounted sticker to make the customer feel as though they are getting a bargain. • B.E.L.L.S would mark this item at $185.70 but the discounted sticker would state $127.95

  6. B.E.L.L.S Marketing Mix • Place (distribution)

  7. B.E.L.L.S Marketing Mix • Promotion • Post-Sales Communication • Personal Selling • Sales Promotion • Ex: If a customer purchases a bed we will discount their sheets and or comforter.

  8. B.E.L.L.S Marketing & Advertisement By: Sara Spurlin

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