1 / 11

Bruins Fan Card Loyalty Program

Bruins Fan Card Loyalty Program. Marketers: Samuel Jones, Destiny Etuk , Colton Canedy. BRIEF OVERVIEW. 10% off purchase Free Only obtainable from our group Number on top Name on back Name and number must match master sheet (protect from fraud). GOALS.

kioko
Télécharger la présentation

Bruins Fan Card Loyalty Program

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Bruins Fan Card Loyalty Program Marketers: Samuel Jones, Destiny Etuk, Colton Canedy

  2. BRIEF OVERVIEW • 10% off purchase • Free • Only obtainable from our group • Number on top • Name on back • Name and number must match master sheet (protect from fraud)

  3. GOALS • Affordable school spirit/unity • Community support • Student budgets • Teacher budgets • Grow into a “Brand”

  4. CREATING EXCITEMENT

  5. Obstacles • 1st loyalty program store has implemented • Historically low Return on Investment • Marketing efforts dim • No set store location

  6. Marketing • Flyers • Announcements • Word of mouth • All marketing tools accessed from information provided from students and faculty

  7. Implementation • Dec 12-16 • The Bear Necessities “Holiday Sale”

  8. Results • Lower results • 40 cards • 7 transactions

  9. Review • Results lower than anticipated • BUT successful • Program will continue • Eventually will prosper

  10. QUESTIONS??

More Related