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Smartphone Barriers Survey: Understanding Customer Considerations

Explore key barriers influencing Smartphone consideration among customers. Discover how Attributes #1 and #2 impact purchasing decisions and the variance between Smartphone Considerers and Non-Considerers. Learn how Attributes #4 and #5 play a role and the general barriers users face in adopting Smartphones.

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Smartphone Barriers Survey: Understanding Customer Considerations

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  1. Overall Attribute #1 and Attribute #2 are the largest barriers for NOT considering a Smartphone • Customers considering a Smartphone for their next phone indicate Attribute #1 (65%) and Attribute #2 (46%) are major barriers for purchasing a Smartphone. • Smartphone Non-Considerers also indicate Attribute #1 (79%) and Attribute #2 (66%) as major barriers, but at a significantly higher rate than Smartphone Considerers. • Attribute #4 and Attribute #5 are also barriers that are significantly higher among Non-Considerers than among Considerers. • More than half of all respondents indicate Attribute #6 (58%) and Attribute #5 (51%) are not barriers to considering a Smartphone. General Barriers for Not Considering a Smartphone • Please rate how much each of the following is a barrier for not considering a Smartphone as your NEXT cell phone.

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