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Chapter 6: Website Development

Chapter 6: Website Development. Building, Buying and Reusing. Agenda. Together create an online store. Repeat themes and design elements to unify the store Follow usability standards Create a blog Create a mailing list Shop for each other’s apps

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Chapter 6: Website Development

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  1. Chapter 6:Website Development Building, Buying and Reusing

  2. Agenda • Together create an online store. • Repeat themes and design elements to unify the store • Follow usability standards • Create a blog • Create a mailing list • Shop for each other’s apps • Track and analyze sales and consumer behavior (clickstream) in the store • Determine when to build vs. buy a website solution • Determine how to choose a website authoring tool

  3. Corporations often choose standardized websites

  4. We will standardize on a theme

  5. Here is the main store

  6. Here is the design of your page in the store

  7. Which Buttons Matter

  8. Manage Site Options

  9. Window title: App Name + Tagline (Manage site > General > Site Name) (Make Header icon and text in PPT and save together as a picture. Then Manage site > Site layout > change logo) Search box Icon App Name Tagline Description Buy App(copy Buy link from store. Then insert hyperlink) Store About Us Blog (edit Navigation uncheck automatically organize. Then insert pages and store URL. Uncheck site map) Register for Updates (Insert > Spreadsheet Form) Last __________ First __________ Email __________

  10. Sites can be developed locally or in the cloud Client Side Development Business  Cloud Develop & Test Upload Host Cloud Based Development Cloud Develop, Test & Host

  11. A variety of tools exist for creating a website

  12. Summary/Conclusion • A prototype is one step up from a mockup. It is a working version of the website though incomplete. • Businesses must decide whether to build or buy off the shelf solutions to their business problems. In general, it is best to buy and customize a solution for reasons of cost and ease of maintenance. • If you do decide to build then you will need an authoring tool to simplify the process of website construction. Authoring tools may live on your computer or you can use a cloud based authoring tool such as Google Sites. • Google Sites tries to simplify the development process by providing pre-built templates for different businesses and themes to control the overall look and feel.

  13. Summary/Conclusion • The ability to capture and store customer data using a Google Docs form and Spreadsheet is the first step toward database integration. Full database integration allows you to customize pages for individual customers. • In general corporations tend to be very conservative with respect to software choices. Any change represents potential problems, increased costs, and business disruptions.

  14. Useful Google Links • Gmail – gmail.com • Google Sites – sites.google.com • Google Docs – docs.google.com

  15. How to Turn on Google Analytics on your Site • Our Class App Store website has its own Google Analytics account. The account creates a database and reports to track traffic on the site. However, you must turn on Google analytics on your site in order to be tracked by Google Analytics and stored in our Class App Store. • From your landing page (Homepage) of your site, click on More actions -> Manage site -> General • Check • Paste your Analytics Web Property ID: • Save changes

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