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Cable Dominates Social TV Conversations in 1H 2013

Ad-supported cable programming captured 62% of total social buzz activity in the first half of 2013, attracting a highly engaged audience. Out of the top 20 programs ranked by social activity, cable shows were the main focus of discussions. Trends in social TV conversations for Jan-June 2013 revealed cable's strong presence.

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Cable Dominates Social TV Conversations in 1H 2013

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  1. Cable Consistently Attracts the Most Socially Active, Passionate Audience In first half 2013, 6 out of 10 Social TV conversations were about Ad-Supported Cable programs Social Buzz Activity (000) % of Total Ad-Supported Cable: 62% 165,810 Broadcast: 36% 96,017 Pay: 3% 7,053 Source: Trendrr; Jan-June 2013, Top 20 Programs ranked by social activity, Specials and Spanish programming excluded

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