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GRASS ROOTS MARKETING

GRASS ROOTS MARKETING. Charlotte Chamber of Commerce SouthPark Chapter 6/8/10. About LGA. Full service agency – brand strategy, advertising , creative services, social marketing, interactive, public relations Leader in integrated communications in the Southeast

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GRASS ROOTS MARKETING

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  1. GRASS ROOTS MARKETING Charlotte Chamber of Commerce SouthPark Chapter 6/8/10

  2. About LGA Full service agency – brand strategy, advertising, creative services, social marketing, interactive, public relations Leader in integrated communications in the Southeast Celebrated our 25th anniversary in 2009 Seasoned, nimble staff (50 > 100) Community-minded Diverse client base includes leaders in their categories Creative thinkers with a bias to action

  3. Social Media

  4. Interactive

  5. Public Relations 12

  6. Print

  7. Design

  8. Broadcast

  9. Client Experience

  10. Grass Roots Marketing • Case Studies • VoteWoz • Quail Hollow Championship • What Can You Do? • Facebook • Twitter • Foursquare • LinkedIn • Web Profiles • Monitoring • Measurement

  11. VoteWoz • Steve Wozniak on Dancing with the Stars • Apple co-founder and self-described “geek” • Chris Harrington of LGA started Twitter campaign for “VoteWoz” • 100,000+ followers kept the Wozniak fan vote high each week • “VoteWoz” helped keep him on the show for 4 weeks

  12. VoteWoz

  13. VoteWoz

  14. VoteWoz

  15. Why Social Media for Quail Hollow Championship? • The PGA TOUR, TOUR players and our fans were already using social media. • It provided a new medium for distributing information. • It was an opportunity to do something innovative before other tournaments did the same. • In a vacuum, others will create forums of their own.

  16. Tournament Tweet Topics • Player announcements • Ticket sales messages • General tournament information • Hole-by-hole descriptions of player action and course set-up • Leaderboard updates • Tee times for key players • Concession information

  17. Twitter Results • @QuailHollow has 3,031 followers • It maintained status as one of the most talked-about users during tournament week and the week prior • Developed a base of followers to build upon for the 2011 tournament

  18. What Can You Do? Facebook Twitter Foursquare LinkedIn Web Profiles Monitoring Measurement

  19. Facebook • Secure your company name immediately for business fan page. • Evaluate competitor pages • Consider running targeted local ads to support your fan base.

  20. Twitter • Try to secure the same username as your Facebook account. • Search for competitors to see how they’re utilizing Twitter. • Use applications like TweetDeck, HootSuite and Tweetie to monitor what people are saying about your company and your competitors. • Become part of the conversation and establish yourself as an expert.

  21. Foursquare • Foursquare is a location based application. • Users keep friends up to date on their location while collecting points and badges. They can also write reviews and recommendations for the places they visit. • Retail outlets can offer promotions to customers who “check in” at their location.

  22. LinkedIn • Create a personal page and company profile. • Encourage your customers, clients or vendors to give you a “recommendation” on your profile. • Find subject matter groups related to your business and join the conversation.

  23. Web Profiles • Create free profiles on various sites and encourage people to rate your business or service. • Add your businesses to the following sites: • Google Maps • Bing • Superpages • Yelp

  24. Monitoring • Google Alerts • Free email updates from Google search results about any topic (or clients/prospects) you’re interested in tracking. Twitter Search (search.twitter.com) • Follow trending topics so you can see what’s happening right now. You can also filter real-time information, which is especially helpful with live events or breaking news. • TweetDeck • A personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn and more.

  25. Measurement • Tweet Reach • A website that gives you detailed reach analysis for any search term on Twitter. You can type in your company name or product see how many different users received tweets about your topic. Google Analytics • A free tool from Google that provides detailed information about your website traffic and the effectiveness of your marketing efforts. It can tell you which sites are sending traffic to your site so you’ll know where to focus your efforts. • Facebook Analytics • Facebook provides detailed information about your fans’ interaction as well as their age, sex and location.

  26. Questions?

  27. Thank You • Philip Tate, APR • Senior Vice President • LGA • 704-552-6565 ext. 130 • tate@lgaadv.com • Twitter: @PhilipTater • Lisa Taylor • Account Executive • LGA • 704-552-6565 ext. 117 • taylor@lgaadv.com • Twitter: @LisaCTaylor

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