1 / 18

Summer Sailing in Australia

Summer Sailing in Australia.

kirk-mullins
Télécharger la présentation

Summer Sailing in Australia

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Summer Sailing in Australia The Rolex Sydney to Hobart is just one event of a large number of sailing events this summer. Audi Etchells Worlds, Savills Regatta, Rolex Trophy series, Rolex Sydney to Hobart, Melbourne to Hobart Race, Pittwater Coffs, Sail Sydney and Sail Melbourne Regatta, Skandia Geelong Week

  2. Luxurylife style brands love sailing These are some of the luxury lifestyle brand advertisers, already re-sold on Sailing, sponsoring events and advertising in marine print media. They have recognised that involvement with sailing enables them to reach their audience effectively. Now they are starting to moving their advertising online.

  3. LifestyleSport Advertising Opportunities The sailing audience is already online, the serious sailors want and receive news on their sport 24 x 7, within minutes or hours - not two months after an event in a magazine

  4. Lifestyle Sport Advertising Opportunities Sail-World.com the largest marine news web site in the southern hemisphere It has a larger audience than all the sailing magazines in Australia, NZ and Asia combined

  5. Sail-World’s Summer audience Australian Monthly Page Impressions 3,050,000 December-January Page Impressions 15 million expected Australian Unique User sessions currently 55,000 Australian Newsletter subs 13,000 Email Standalone 13,000

  6. Half a million racing and cruising sailors will visit Sail-World in 2006 Standard products or flexible packages are available for luxury and lifestyle advertisers who want to reach the high-disposable income, high-status demographic .

  7. Sail-World Demographics Its June 2006 online survey shows that its audience is indeed affluent Average household income is 240k

  8. Sail-World Demographics 70% of its audience have household income of more than 100k per annum More than 10% of its audience has household incomes greater than 500k

  9. Sail-World Demographics 89% are male 73% are between 36-60 years old 50% are university educated

  10. Sail-World Demographics 88% are broadband connected 44% with high speed wireless or cable 100% follow sailing events online

  11. Sail-World Demographics 99.5% have mobile phones 88% have laptop computers 95% travel extensively

  12. Sail-World advertising areas Main placement areas: Leaderboard and large banners Large Banners - page header and footer inside story content

  13. Sail-World advertising areas Inside News content Large and small banners inside content and right hand side Below-the-fold highly valuable with visitors following news stories feature articles and pictures Towers - small to large - right hand side on wide screens

  14. Sail-World Newsletters Four Australian newsletters each week, with two different audiences – eight and five thousand subscribers Leaderboard and Large Banners – page header and footer position inside story content. Towers - small to large – right hand side

  15. Advertisers newsletters Permissioned Third party newsletters are already going to the Sail-World subscriber list - thirteen thousand subscribers Rates $500 per 1000

  16. Rate Card

  17. Advertisers options • Range of packages available to suit all types of advertisers • Straight add placement using standard industry sizes • Targeted or Whole of Site campaigns • Targeted advertising based on major events • Add campaigns coupled with editorial content • Sail-World newsletters • Third party newsletters • Combined site and newsletter options

  18. Don’t miss the boat this summer, Advertise on Sail-World

More Related