Enhancing Scientific Communication Through Innovative Social Software

Jan 04, 2026

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This initiative, led by Joy Moore at NPG, aims to revolutionize scientific publishing by leveraging user-generated content and social software. Timo Hannay, NPG's Web Publishing Director, emphasizes the importance of fostering collaboration and communication in the scientific community. The project focuses on rapid development and testing of new ideas, exploring various funding models like sponsorship and advertising to ensure sustainability. With a commitment to free innovation and engaging a wide user base, this platform seeks to strengthen existing NPG products and enhance the overall publishing experience.

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Enhancing Scientific Communication Through Innovative Social Software

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USER GENERATED CONTENT & social software in SCIENCE PUBLISHING Joy Moore PublisherUS Academic Journals

published by… created by… YOU anyone me

npg “…delighted that we can further our commitment to stimulating and facilitating scientific communication and collaboration…” Timo HannayNPG Web Publishing Director

NPG positioning CORE STRENGTHS new idea testing new revenue QUICK DEVELOPMENT different toolset why? how? how will you make money?
how will you make money? FREE other NPG products low co$t$ sponsorship & advertising
Web 2.0 majority : why? future customers strengthen other NPG product$ FREE INNOVATION (staying ahead)
s 90 1% 700 1 group starter 10 active participants 100 USERS