Presentation

1. Developed by market research specialists, Update France specializes in gathering information. We prepare the ground for your studies involving B2B and B2C targets and can also set up and deploy your international projects, whether France is included in your study or not. Before presenting you our references and methods in BtoB, you will find a short presentation of the positionning of our company.

2. Presentation

3. Examples of B2B fieldworkconducted by CATI Client : Last Studyrealized: • European barometer on the executives’ employment in 9 countries. • Germany, Belgium, Spain, France, Italia, Luxembourg, Netherlands, • United Kingdom and Switzerland. • 12 minutes questionnaire for a total of 4500 interviews. • Target interviewed: human resources directors of companies from • 10 to more than 500 employees. • Quantitative study in 3 countries (Spain, France, United Kingdom). • 4800 CATI interviews (1600 per countries) of 25 minutes. • Concept test on new services offered by a telephonic operator. • Quantitative study in 5 countries (Germany, Spain, France, Italia and • United Kingdom). • Recruitment of 175 vascular surgeons (35 per countries). • Online interviews of 20 minutes.

4. Telefonic Methodolody • CATI : 259 call centers in Europe • 8 monitoring and control centers. • Automatic telephone number dialing. • Predictive calls (Germany). • CATI software, including Voxco Vcc. • Broadband Internet at all workstations. • High level of data security. • Programming is centralized and carried out by dedicated teams. • Interviews are carried out locally. • All ours telephonic platforms are connected to the software by WAN. Software GlobalPark • Interviewer monitoring • File efficiency • monitoring • Average survey duration • monitoring • Quota monitoring • Penetration rate • monitoring • "Stop interview" • monitoring • Rate monitoring

5. Launching of the phase pre-CATI Programming of the questionnaire Sample addresses • In B2B, we work on sample addresses bought by ourselves or provided by the client. • This purchase is realized with a network of specialized companies owning representative sample of the companies environment (NACE code, size, business sector, region…). • When it is possible and pertinent, we use to work on sample addresses pre-filled of specific criteria (e.g. companies which have made a purchase on the web during the last 6 months). • We guarantee you an optimal exploitation of the sample (see “data processing”). Purchase of the sample addresses Edition of the script CATI – Integration of the sample Internal validation / Client validation Programming of the possible adjustments Final script edition Set-up of the monitoring and reporting tools Client validation of the reporting tools

6. Launching of the phase CATI Project roll-out Redaction of the instruction’s book / client validation • B2B questionnaires are administered from Monday to Friday between 9am and 5pm. These time slots may be adjusted according to the appointments made. • Possibility to attend interviews or organize a distance-monitoring system, including from sponsors' premises. • Professional interviewers specializes in gathering information by telephone and in the business sector studied. No interviewer who has not been briefed during the official session is part of the fieldwork team. • Set-up of follow-up sheets to forward you each relevant comments the target would like to pass on to you. Interviewers selection Appointment of the interviewers for briefing and pilot phase Launching briefing with the person in charge of the platform and the interviewers Interviews simulation Monitoring of the interviews – telephonic listening, visualization of the interviewers screens Meeting after the monitoring – analysis of the experience and difficulties met by interviewers Adjustment of the instruction’s book if necessary Beginning of the interviews

7. Field realization Telephonic calls Exploitation du fichier • Each number will be subject to at least 15 attempts to contact the interviewee before being filed away. • In the event of no response, the contact details of the target will be tried on different days and at different times throughout the survey period. • We usually work from the software Voxco VCC. • We also have the possibility to conduct the interviews directly on the client server. • Direct realization of the questionnaire • Telephonic appointments • Follow-up of the completed interviews • Regular update of the field • Follow-up of the quotas by cell On low cells base Recall of appointments which have not be made Integration of a complementary sample if necessary Interviews file

8. Data processing Reception of the interviews file • Quality control • Fulfilled rate • Answers coherence Software and files • A call history will be kept : • each attempted call is kept in the system memory and can be consulted if need be, • the number of attempts for each number will be indexed, • appointments made will be stated, • at the end of the fieldwork we will pass on to you the file exploitation statistics. • We usuallly deliver our projects on SPSS, ASCII or Excel files but don’t hesitate to ask the format you would like to receive and we would make the necessary to meet your expectations. Identification of the problematic questionnaires (illogical answers or too specifics compare to the reference universe) and decision with the client about the action to carry out Valid questionnaires base Telephonic recall for data consolidation Final base File SPSS, ASCII or Excel

9. Spread of our activity Conclusion • Thanks to its experience, Update France developed the necessary expertness and knowledge to conduct your field in all the business sectors linked to the company world. • Hoping that you will soon join our list of clients, we thank you for the attention you gave us. • For more information don’t hesitate to visit our website : • www.updatefrance.fr

10. Yannick Baduel Update France – Survey Fieldwork • Associate Director Mob: 00 33 (0)6 87 56 23 62 Tel: 00 33 (0)1 83 62 13 64 E-mail: yannick.baduel@updatefrance.fr • Web: www.updatefrance.fr