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Q2 Marketing Tactics and Program Overview

This document provides an exhaustive overview of the marketing strategies and tactics planned for Q2, including detailed information on product launches, brand enablement initiatives, integration programs, automation strategies, and productivity enhancements across several key markets. Each section outlines specific activities and expected outcomes, ensuring clarity and alignment across teams. Note that all tactics and events are subject to change, and additional details can be accessed via linked spreadsheets.

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Q2 Marketing Tactics and Program Overview

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  1. Table of Contents Page No. • 3, Definition of Tactics and Events • 4 - 5, Q2 SWG Product Launches • 6 Q2 IBM Software Group Brand Enablement • 7 Q2 Integration Program Tactics • 8 Q2 Automation Program Tactics • 9 - 13 Q2 People Productivity ProgramTactics • 14 -18 Q2 SMB Program Tactics • 19 Q2 Developer Program Tactics • 20 Q2 Install Base Program Tactics * All tactics and events are subject to change

  2. Definition of Tactics • OTM = Outbound Telemarketing via Vendor • DM = Direct Marketing • EM = email • Event = Face to face seminar or tradeshow • Tele = Telemarketing

  3. Q2 SWG Brand Product Launches

  4. Q2 SWG Brand Product Launches

  5. Q2 Enablement by Brand (click on the spreadsheet to view all details)

  6. Q2 Integration Activities

  7. Q2 Integration Activities

  8. Q2 Integration Activities

  9. Q2 Integration Activities

  10. Q2 Integration Activities

  11. Q2 Integration Activities

  12. Q2 Automation Activities

  13. Q2 Automation Activities

  14. Q2 People Productivity Activities – UK, Germany, Italy, France

  15. Q2 People Productivity Activities – UK

  16. Q2 People Productivity Activities – Germany

  17. Q2 People Productivity Activities –Italy

  18. Q2 People Productivity Activities – France

  19. Q2 SMB Activities – UK, Italy, Germany, France

  20. Q2 SMB Activities – UK

  21. Q2 SMB Activities – Germany

  22. Q2 SMB Activities – Italy

  23. Q2 SMB Activities – France

  24. Q2 Developer Activities

  25. Q2 Install Base Activities

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