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JANE BARMER Training & Employment Initiatives Manager Age Concern England

JANE BARMER Training & Employment Initiatives Manager Age Concern England. www.ageconcern.org.uk/. Catalyst : Organisations working with & for older people. Goal : Voice opinion of older people & defend their interests Focus : Age Discrimination (AD): Employment, Goods & services

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JANE BARMER Training & Employment Initiatives Manager Age Concern England

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  1. JANE BARMER Training & Employment Initiatives Manager Age Concern England www.ageconcern.org.uk/

  2. Catalyst: Organisations working with & for older people. • Goal:Voice opinion of older people & defend their interests • Focus: Age Discrimination (AD): Employment, Goods & services • Activity:Lobby EU institutions / Spread information • Monitoring transposition of the Employment Directive • Help AGE membership to use potential of legislation • Awareness raising • Evidence base / research on AD in goods & services • Methods:AGE Administrative Council & General Assembly • Expert groups at national level • Intergroup in European Parliament • Website & Publications ( www.age-platform.org)

  3. UK’s largest organisation working for and with older people Federation – 400+ individual organisations Mission To promote the well-being of all older people and to help make later life a fulfilling and enjoyable experience. • Principles • Ageism is unacceptable • All people have the right to make decisions about their lives • People less able to help themselves should be offered support • Diversity is valued in all that we do AGE CONCERN ENGLAND

  4. UK CONTEXT • Demographic Change • AgeingUK workforce -20 years: • 2.5 million FEWER ‘under 50s’ : 2.5 million MORE ‘over 50s’ • 50+ Potential Labour Pool under use • 50+ employment rate: England = 68%/ Scotland = 63% / Wales = 59% • Age Discrimination in Employment • 1:4 People aged 50 – 69 = age discrimination (work/recruitment) • Age Legislation :1 October 2006 • Recruitment & Retention Difficulties • Skill shortages / Recruitment tactics / Early retirement • Market Focus & Potential • OVER 50s (20million) = 75% nations wealth / UNDER 50s = 90% marketing • Age Diversity Business Benefits • Lower turnover costs / Increased productivity

  5. “only just over 9% of people work beyond Statutory Pension Age. If this does not change by 2031 there will be 3 non-workers for every 1 worker” James Reed, Reed Consulting. AGE DIVERSITY: SPECIAL PROJECTS • On-line Age Audit tool (UK - Reed) • Business Support Agencies • (Wales) • Ageless At Work – mentoring • (EQUAL: UK, France & Finland) • Skills Analysis – retention • (EQUAL: UK & Poland) • WorkWise – Employment Model • (UK) • National SME Projects • (DWP: England, Scotland & Wales)

  6. SMEs – STRATEGIC APPROACHES • “Old and young work together to make a better product today. It doesn’t matter if you’re 60 or 20 • everyone has a role to play, • it’s all part of being a team.” • Goodmans Bespoke Furniture, Wales • ACTIVITY • 660 Employers - 3 Nations • 50 Partners • Identify SME Needs • Explore Engagement Routes • Raise Awareness • Develop Tools • RECOMMENDATIONS • Link to national /regional media campaigns • Clear business benefits • Difficult to attend ‘Events’ • SME support agencies as conduits • Train up SME Intermediary / Support agencies • Provide SME / sector specific material

  7. ACTIVITY FOCUS Examples Policies / Diversity Statements / Procedures / Documents / / Marketing AGE AUDIT Corporate Commitment / Workforce attitudes / Cloning/ Communication Channels / Language & Images CULTURE REVIEW Workforce Structures / Recruitment, Selection & Appointment / Exit / Career Progression & Development / Performance / Time Off AGE PROFILE Policy / Performance Management / Career Development Opportunities /Succession Planning/ Flexible Working / Salaries, Reward & Benefits/ Leaver Exits / Redundancy RETENTION EXTENDING WORKING LIFE Phased retirement / Flexible Work Patterns / Removal of ‘retirement age ‘/ Mentoring/ Role changes BUSINESS DEVELOPMENT Age Shift Prediction / Demography : Customer Base / Market Research – expanding Services & Products

  8. BARRIERS FOR SMEs • Management Knowledge / Skill / Attitude • Lack of vision /Shifting priorities • Culture : Cloning / Ageism / Reactive • Processes: Policies / Documents • Business Plan / Budget : inadequate resources • Regional or Sector differences • Stakeholder perception / influence • Customer profile

  9. SME 8 TOP ACTIONS • (1,377 Actions Identified) • Policy & Document Age Audits • Training & Awareness Raising • Age Profiling / Monitoring Tools • Exploring Attitudes & Expectations • Enhancing Holistic Approaches • Negotiating Terms / Conditions • Reviewing Pensions / Retirement • Involvement in consultations “We want to be involved to: • Identify • Influence • Promote • Retain • Skills match” Rob Young, CE Helena Housing

  10. AGE DIVERSITY Not for moral or legal reasons BUT because it makes GOOD BUSINESS SENSE • “The importance of diversity in the workforce: • The value of experience and wisdom • Flexible working • Reflection of our customer base” • Alan Eagle, Abbey

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