Dr. Ofer Rimon : Director of the science and technology administration, Israel's MOE

1. Promoting “a culture of scientists” • A systematic STEM policy change across Israeli education system Dr. Ofer Rimon : Director of the science and technology administration, Israel's MOE Hagit Yaffe-Wiesel : Intel CAG, Israel

2. Allow me to invite you join us To the journey we took in the last several months… It all began a year ago, in this exact event… We were: Dr. Ofer Rimon MOE Maya Halevy MOS Hagit Yaffe-Wiesel Intel Manon Haran MOS

3. Current situation : • STEM formal education system • Solving national issues Current situation : STEM formal education system Solving national issues • The problem: poor achievements in international STEM scoring • MOE solution: a flagship program “STAR” (scientific/technological as reserve) increase % of students completing matriculations with quality STEM majors by: • Adding more instructional hours to schools • teacher training/having more qualified teachers and • Improving infrastructures to schools • Offering incentives for students 3

4. Results of the dialog • between Intel and MOE Adding PBL into the formal system Two elements were added to have comprehensive plan with higher impact: Promoting “a culture of scientists” The industry added value • Developing a culture from bottom up, across the national system • A 3-4 years program • Building a wider infrastructure to ISEF • Open science for all , not only the bright once • Forming a coalition of stakeholders : MOE, municipalities, museums, science centers, industry, and academia • A Campaign to increase youth motivation • Industry to lead a motivational effort via role modeling for student - NEW Go to cultural change

5. What we had in • the past (competitions) • Many other different competitions and programs without connection • Intel ISEF in Israel exists 15 years and attracts voluntarily a few hundred teens yearly Why? • In Elementary and Junior High schools • PBL is well known but not in massive use • Science Fairs are rare in schools level • In High schools • No demand and no benefit for students who did research projects • Only technological schools/major require projects but the average level is not very high • As a result, only the intrinsic motivated students carry out a research, and only the very good once participate in Intel ISEF • And we receive a lot of PR and governmental attention 5

6. Our objectives Our objectives Three official (MOE) main objectives: • Expand meaningful project based approaches across schools in Israel • Create an infrastructure to feed ISEF as single formal national fair • Israeli students to excel in the international competitions 6

7. Building a national Infrastructure: • Implementation in 4 parallel paths Building a national infrastructureImplementation in 4 parallel paths The national fair is the top of the pyramid The infrastructure for middle schools and elementary schools was build bottoms up ISEF • Country level fair • Elementary-Middle school-High school • City/Regional fairs • Elementary-Middle school-High school School fairs • Elementary-Middle school-High school 7

8. Program roadmap: • a long term investment A three year program – a long term investment • 2011- 2012:developing the program, mapping, building infrastructures and launch pilots • 2012-2013: implementation of the pilot phase and first results • 2013-2014: expansion (12 big cities, 4 focus subjects) • 2014: expanding the program to full scale Compliance Identification Internalization 8

9. Implementation in • 4 parallel paths Implementation in 4 parallel paths • Supporting programs : improve the quality of projects in the national fair • Path 4: • Path 3: • Country fair • Path 2: • City fair: 3 demonstrating cities (pilot) • Path 1: • Systematic formal policy change : school fair requirement (selected grades: 6’th and 10’th) 9

10. Path 1: • changing the formal curriculum • across the national system Path 1 : changing the formal curriculum across the national system Created national standards, resources and materials for teachers and student For the teachers: • 15 instructional hours added to the curriculum for PBL • Recourses created: exemplary units, topic suggestions, and evaluation criteria • Teacher training • Mapping informal STEM centers/ museums /labs to support the projects • For the students: • Examples of project ideas • “How to write a project” guide מדיניות 10

11. Path 2: • Establishing city fairs mechanism • We selected 3 cities to be a model cities - they held a city fair this year • A local coalition : MOE, municipality, academia, industry and local science centers • The city/regional fair is fed by the excellent school fairs projects at the 3 age levels • We incorporated the international and national standards in this process 11

12. Jerusalem city fair - • a local example • 2011 • No city fair • Almost no projects • Jerusalem city fair, April 2012 • Collaboration of Municipality, MOS, HUJI, local center • 106 projects • 60 schools • Hundreds of students celebrating Science • Mayor attendance 12

13. Path 3: • Country level fair and • National fair (ISEF) • Country level fair • Country level fair is fed by the city/regional multiple fairs • Top projects can apply the to international fairs • National level fair • Enjoy a lot of PR and governmental attention • Well established, good reputation • Involvement of Intel volunteers as mentors short movie about ISEF 13

14. Path 4: • supporting programs to • national fair ; • “In the Path of Research”opening the gates to academy • Intensive 5 day program, in the university campus • Learning in depth one current academic research , in a university lab • Final event: a competition presenting the research to others “High tech” team • Focus on the electronic subject • A small team of 12 “electronics stars” students • A "team of excellence" supported with engineers from the High Tech industry (first team: INTEL) • Creating innovative projects 14

15. Time line ISEF – national fair – March 2012 Educator Academy May 2011 ISEF - national fair March 2012 city fair -Jerusalem 25.3.12 city fair - Lod 17.5.12 city fair - Beer-Sheba 25.5.12 Country level fair - Jerusalem 5.6.12 15

16. outcomes • Summary Cultural changes started • Top down and Bottom up aligning all stakeholder to work in a coalition • Transition from compliance to identification • MOE added critical elements to national program • Policy change • Budget • Declaration (ISEF became 1 of 5 official competitions) • Programs implementations • Quantity - opening science to all: City/country fair • Quality: Support programs • The result: Impact on the national system on Israeli teachers and students 16

17. Key takeaways for • other Countries Key takeaways for other Countries How can this be applicable in your country? What are the takeaways you can adopt?

18. Thank you Promoting “a culture of scientists” Questions? hagit.yaffe@intel.com

19. About cultural change There are 3 stages of cultural change/impact: Compliance Identification Internalization Based on rewards Vs. sanctions Understanding of the value for me Internalization of the value Motivation is self utility Motivation is intrinsic Motivation is to be like the influencer Short term and shallow Long term and deep Mid. term and not stable enough * H. Kalman Back 19