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Be Creative, Be Well: A Holistic Approach to Health and Arts in London

Be Creative, Be Well is a transformative initiative in London, funded with £9.46 million from BIG, involving 7 partners and 14 diverse projects focused on enhancing mental wellness, healthy eating, and physical activity across 20 areas. Each area receives £100,000 annually for community engagement through local artists and arts organizations. This program promotes co-production, sustainability, and user involvement in the design and delivery of health-focused arts activities, further integrating with Well London and the Community Engagement Programme. Follow our journey towards a healthier, more creative London.

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Be Creative, Be Well: A Holistic Approach to Health and Arts in London

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  1. Be Creative Be Well

  2. Well London Over-view • 7 partners and 14 projects • Healthy eating, physical activity and mental wellness • £9.46 million from BIG • 20 Areas across London • £100,000 per SOA per year • Community Engagement

  3. Be Creative Be Well Key principles • Building on what’s there • Appointing local artists/arts organisations • Meeting aims of Well London and CEP • Enhances Well London Project • Partnership approach • Bringing in additional resources • User involvement in design and delivery

  4. Be Creative Be Well • £1.262 m • 2 posts • Delivery of arts activities • Year 1 - £15K per area • Commissioning/application process and procurement • Sustainability • Evaluation • Artists networking with LAHF • Arts Ambassadors

  5. BCBW Year one, Phase 1 • Harlesden Youth Theatre – Our Country’s Good • Recipes and Reminiscences – Clod Ensemble and Walter Sickert Centre • Hoxton Singers and piano tuning • BIG CHAIR DANCE – Capital Age Festival • Intergenerational and intercultural TEXTILE project – Stitches in Time • Food Diary Videos - City Gateway • Summer Play Scheme with Springfield Flats - Jewellery, drumming and circus skills workshops  • Dance project with Lambeth Sports Action Zone   • Spring Forward Mental Health Festival • Drumming and Balloonatics at Family fun day 2nd Aug Russell Park • I love Croydon T-shirt printmaker workshops • Photography project with All Change Arts and 3 Youth groups from Islington SOA • Cubitt Arts and recipe books

  6. Future • Year 1 - £15K per SOA • Year 2 – local and clusters • Year 3 – local, clusters and pan-London • Continue networks, ambassadors and evaluation • Ends Nov 2010

  7. Comments and Questions • Co-production • Links with borough based activities • Future or planned activity in your SOA? • Comments and questions

  8. For more information Well London: www.londonshealth.gov.uk/well London Arts in Health Forum: www.lahf.com Karen Taylor 020 7608 4170 Karen.taylor@artscouncil.org.uk Lucy Clark 0207608 4116 Lucy.clark@artscouncil.org.uk

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