The 4 Mobile App Metrics That Matter

1. The 4 Mobile App Metrics That Matter You just moved your business to an app. It’s working quite well but now you want to shift it into the second gear by going full throttle with the app marketing. But here’s the thing - You might be moving at a great pace with your marketing but what if you’re headed in the wrong direction. Wouldn’t it be great if you can keep a tab on how your customers are engaging with your app? Just think, how easier your life will be if you can track your app's downloads, revenue, rankings and more in one consolidated view. That’s where app analytics comes into picture. Analytics are imperative in understanding your targeted audience across multiple touch points. Implementing analytics for your mobile app lets you measure the ins and outs so that you can head with your marketing efforts in the right direction.

2. Marketing your app is not something you can leave to guesswork. App marketing that is not driven by smart analytics can turn upon you – Not only it wastes your time and resources but also pushes you behind your business goals. Believe it or not, analytics is imperative to the success of your app. No matter what business you’re in, implementing App Analytics will help you achieve growth, improve conversions and maximise revenue. The rule of the thumb is that the more you understand your users, the more geared you will be to cater to your users’ specific needs. For many businesses, app analytics is synonymous with keeping a tab on app installs. But there’s more to analytics than they might think. According to a survey conducted by Compuware, 80 - 90% of all the downloaded apps are deleted right after the first use. Number of downloads is not a measure of success, user engagement is. Here are some of the key mobile metrics every business should deploy in driving their app strategy. 1.Session Length and Interval – Shows how much time the users spend per session and the period between any two app sessions 2.Screen Flow – Tells how users interact with your app in a typical session 3.Location Analytics – Indicates the whereabouts of your audience while they are using your app 4.Mobile Device Usage – It lets you know whether your user access your apps on iOS, android or windows device While chasing metrics, it’s easy to get lost in the details. The key to strategic success is to stay focused on the metrics that are relevant to your app, draw actionable insights from them and work on them. Think about the core intent of your app. While setting out to build an app for iOS or Android, choose mobile app maker that feature in-app analytics dashboard, enabling you to keep a track of your app data such as downloads, usage, ratings, and revenue on one consolidated platform.