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Transforming Target into a Wellness Destination: Strategies for Market Leadership

This consultation agenda outlines strategies for Target to strengthen its position in the growing wellness market. We explore key consumer insights, define wellness through perspectives both from consumers and Target, and propose actionable marketing ideas. Recommendations include engaging advertisements, a wellness fair, and a weekly event dubbed "Wellness Wednesday" to foster connection and excitement. We also discuss revamping store layouts and integrating wellness-focused products and services to create a cohesive wellness experience that resonates with customers.

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Transforming Target into a Wellness Destination: Strategies for Market Leadership

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Presentation Transcript

  1. Connecting Target with Wellness SpotOn Consulting Group

  2. Agenda • Target’s Wellness Market Opportunity • A Plan of Action • Idea credibility • Conclusion

  3. Wellness is a Growing Market • What is wellness? • Consumer-defined • Target-defined (recommendations) • Roger Deromedi, Kraft Foods: The health trend is like none before it

  4. Target can Capture the Wellness Psychographic

  5. We want people to know Target = Wellness • How people will know: • TV ad • Wellness fair • Wellness Wednesday • Why it’s effective: • The advertisement is an introduction • The fair generates excitement • Wellness Wednesday creates a constant connection

  6. People will Associate Target with Wellness • Wellness Wednesday is the sale Target needs because: • Rotating sale mix keeps guests coming back • It isn’t just targeting the wellness-conscience • It’s easy to implement • The name is catchy

  7. Create a Flow to and from Wellness Products • Revitalize item displays • Shelving • Wellness Strip identifiaction • Renovate Pharmacy • On-floor pharmacist • Waiting area • Revamp Fitness section • Reorganization • Seasonal stock • Good, Better, Best Pricing

  8. Target will be the Wellness Center

  9. Conclusion

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