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PulseSocks

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PulseSocks informational deck.

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PulseSocks

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  1. PulseSocks Monitor What Matters

  2. The Problem Sudden Infant Death Syndrome (SIDS) is the leading cause of death among babies 1-12 months old. Current baby monitors provide a false sense of security. PulseSocks 2012

  3. Audio/Video monitors tell you what your baby is doing: • Crying • Fussing • Moving around • Etc… What if they are sleeping? What if you are sleeping? What if they can’t cry? They do not tell you: “Is my baby breathing?” “Is my baby too hot/too cold?” “It my baby’s heart beating?” PulseSocks 2012

  4. The Solution PulseSocks monitors an infant’s: Heart rate Breathing Temperature PulseSocks 2012 PulseSocks 2012 4

  5. Alerts The PulseSocks system alerts parents if any readings stray outside preset limits via: • Alarm on included receiver • Notification to smart-phone app • SMS message Parents will know exactly when their baby needs them. PulseSocks 2012 PulseSocks 2012 5

  6. Design: Sensor Band Concept: The band is designed to contour to an infant’s foot with elasticity to allow for growth. Sensors, batteries,printed circuit board, mini USB & wireless transmitter are housed within the band. PulseSocks 2012 PulseSocks 2012 6

  7. Design: Base Station Concept: The base station functions as a nightlight with a soft glow. The base station is meant to be placed near the baby, within range of the wireless signal from the sensor-band. PulseSocks 2012 PulseSocks 2012 7

  8. Design: Receiver Designed for simplicity and ease of use, the receiver will continuously display the baby’s heart rate, blood oxygenation level, & temperature. PulseSocks 2012 PulseSocks 2012 8

  9. Design: Receiver The receiver will also include a belt-clip & docking station which doubles as a charger. PulseSocks 2012 PulseSocks 2012 9

  10. Industry The U.S. juvenile products industry is a $17.8 billion market Baby accessories account for 35.4% of this market. Baby accessories is the fastest growing segment in the juvenile products industry with an expected growth of 5.9% annually to 2015. Capstone Juvenile Products Coverage Report 2011 Packaged Facts IBIS World 2011 PulseSocks 2012 PulseSocks 2012 10

  11. Target Markets 4 million babies born annually in the United States 1.6 million babies born to first-time parents Friends & family of boxes 1 & 2 *Approximately 130 million babies born annually worldwide US Census Bureau PulseSocks 2012 PulseSocks 2012 11

  12. Target Market Over 50% of the 300 survey responses collected are not satisfied with their baby monitors. 80% ofthe respondents showed interest in a monitor for their baby’s heart rate, breathing, & temperature. PulseSocks survey data, August 2011 PulseSocks 2012 PulseSocks 2012 12

  13. PulseSocks In Context The first consumer baby monitor to continuously provide your infant’s heart rate, breathing and body temperature. Monitor What Matters Details:1. Continuously monitor pulse, blood oxygenation & temperature 2. Wirelessly relay data to smartphones & home network 3. Alerts sent immediately when stats fluctuate outside preset ranges 4. Rechargeable battery with no less than 24 hours of usage time 5. All components and materials meeting CSPC and JPMA standards PulseSocks 2012 PulseSocks 2012 13

  14. Connect With PulseSocks Kevin Kent: kkent@pulsesocks.com Sara Zaccaro: szaccaro@pulsesocks.com www.pulsesocks.com www.facebook.com/pulsesocks www.twitter.com/pulsesocks PulseSocks 2012 PulseSocks 2012 14

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