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Tips for Website Impact & Search-ability

Tips for Website Impact & Search-ability. September 11, 2013 BAHA Marketing Workshop. Tips for good Internet Marketing. Website Home Page Communicate your specialty, primary value prop & offering A ppeal to your target clients with clear, “ wiify ” messages

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Tips for Website Impact & Search-ability

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  1. Tips for Website Impact & Search-ability September 11, 2013 BAHA Marketing Workshop

  2. Tips for good Internet Marketing • Website Home Page • Communicate your specialty, primary value prop & offering • Appeal to your target clients with clear, “wiify” messages • Create a nice graphic for your logo and name for brand equity • Content for Increased Visibility (SEOs) • Use popular search words as content at your site • Keep your site fresh every week with new content (newsletter, blog, etc) • Include full contact info in text in the footer, site wide • Be referenced by many different sources (online articles, social media, online bookmarks, content syndications, blogs and comments at blog sites, directory and partner listings, etc) • Create and use indexes, social bookmarks, metadata, and tags • Replace “_” underscores with “-” hyphens • Re-direct “non-www” URL to your “www.” site

  3. Tips for good Internet Marketing • Social Media • Search Engines increasingly scan social media updates for popularity • Increases visibility, customer engagement, local marketing and leads • Create multiple social network presence, listing you and your practice • Facebook, LinkedIn, Twitter, Google+, etc • Mobile Responsiveness • Search Engines rank higher sites that are more responsive to mobile • Design website so it’s responsive to different display devices • Smartphones (iOS and Android), Tablets, Macs and PCs • Popular Search Words @ $1.30 Cost Per Click (CPC) • Use Keyword Planner in Google Adwords (sign-in to account) • Run “Keyword Ideas” to see what words are popular in searches • Use keywords that are popular, relevant to your specialty, cost-effective

  4. Sample Websites • MarnieReasor’sResplendentHealing.com • Debra Sue Kelvin’sHealthyChi.com • KanchanVoncina’sTheFreedomWithin.com • Sandy Kamiak'sSandraKamiakMD.com with social media marketing: • Facebook/SandraKamiakMDTwitter/sandrakamiakGoogle Plus • Jay Sordean’shttp://www.theredwoodclinic.com/

  5. BerkeleyHomeopathy.com Let’s Review edi’s website & LBN’s assessment

  6. Keywords to consider for Edi’s website Still, need to check if the keyword is relevant to Edi’s specialty and practice.

  7. Keywords to consider for Edi’s website Still, need to check if the keyword is relevant to Edi’s specialty and practice.

  8. NOT to pay for these Adwordsfor Edi’s website

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