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Wpp wppinvestor

2. Disclaimer. This presentation does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of WPP Group plc (the "Company") or any of its subsidiaries (together, the "WPP Group") in any jurisdiction or an inducement to enter into investment activity.

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Wpp wppinvestor

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    2. 2 Disclaimer This presentation does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire securities of WPP Group plc (the "Company") or any of its subsidiaries (together, the "WPP Group") in any jurisdiction or an inducement to enter into investment activity. Any decision to purchase securities in the proposed offering should be made solely on the basis of the information contained in the offering memorandum to be published in relation to the proposed offering. This presentation has been prepared by the Company solely for use in connection with the proposed offering. The information contained in this presentation has not been independently verified. No representation, warranty or undertaking, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or the opinions contained herein. None of the Company or any of its affiliates, advisors or representatives shall have any liability whatsoever (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with the presentation. This presentation is only for persons having professional experience in matters relating to investments and must not be acted or relied on by persons who are not Relevant Persons (as defined below). Any investment or investment activity to which this presentation relates is available only to and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such investments will be available only to or will be engaged in only with Relevant Persons. By your viewing this presentation you will be deemed to represent that you are not an affiliate (as defined in Rule 144 under the Securities Act) of the Company, that you are not acting on behalf of the Company or its affiliates and that either: (1) you are a qualified institutional buyer (as defined in Rule 144A under the Securities Act) and any purchase of securities discussed in the presentation will be for your own account or for the account of another qualified institutional buyer, and you are aware that the offering is being conducted in reliance on Rule 144A; or (2) you are not a U.S. person (as defined in Regulation S under the Securities Act) or any purchase of securities discussed in this presentation will be for the account or benefit of a U.S. person and will be made in an offshore transaction in accordance with Regulation S . This presentation is made to and directed only at (i) persons outside the United Kingdom or (ii) persons having professional experience in matters relating to investments who fall within the definition of investment professionals in Article 19(5) of the Financial Services & Markets Act 2000 (Financial Promotions) Order 2001 (the "Order") or (iii) high net worth bodies corporate, unincorporated associations and partnerships and trustees of high value trusts as described in Article 49(2) of the Order (all such persons together being referred to as "Relevant Persons"). This presentation and its contents are confidential and must not be distributed, published or reproduced (in whole or in part) or disclosed by recipients to any other person, whether or not they are a Relevant Person. If you have received this presentation and you are not a Relevant Person you must return it immediately. This presentation includes 'forward-looking statements'. These statements contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning. All statements other than statements of historical facts included in this presentation, including, without limitation, those regarding WPP Group's financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to WPP Group's products and services) are forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of WPP Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding WPP Groups present and future business strategies and the environment in which WPP Group will operate in the future. These forward-looking statements speak only as at the date of this presentation. WPP Group expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained herein to reflect any change in WPP Group's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. BNP Paribas, HSBC and The Royal Bank of Scotland plc (the "Offering Managers") are acting for the Company in connection with the contents of this presentation and no-one else and will not be responsible to anyone other than the Company for providing the protections offered to clients nor for providing advice in relation to any of the contents of this presentation. Recipients are recommended to seek their own legal, financial, tax and other advice and should rely solely on their own judgment, review and analysis of this presentation. Stabilisation/FSA

    3. 3 Investment Highlights WPP is the second largest advertising and marketing services company in the world with operating revenues of 5.9bn and billings of 30.1bn in 2006 Over 97,000 people (including associates) in over 2,000 offices in 106 countries worldwide Over 300 of the Fortune 500 and over 50% of the NASDAQ 100 are clients, more than 230 clients were serviced in four or more service disciplines Strong and stable financial profile and strong cash conversion of profits Experienced long-standing management Quoted in London and on NASDAQ with market cap of c9.4bn Member of Forbes A-List (world's best big 400 companies), FTSE100, Euro FT300, Global FT500, Forbes International 500, Business Week 1000 Committed to maintaining current investment grade ratings

    4. 4 Business Overview

    5. 5 Key Business Sectors Creation of communications strategy and development of marketing and branding campaigns Advertisement production and design Media planning and buying

    6. 6 Key brands: Ogilvy & Mather JWT Y&R Advertising Grey Worldwide GroupM redcell/United Key Business Sectors

    7. 7 Blue Chip Client Base

    8. 8 Blue Chip Client Base

    9. 9 2006 Overview By Discipline

    10. 10 2006 Overview By Geography

    11. 11 WPP has shown strong growth

    12. 12

    13. 13 WPP Strategic Objectives

    14. 14 Globalisation /Americanisation /BRICs The pace of technological change Overcapacity, shortage of human capital The Web Retail concentration Key Priorities, Objectives and Strategy Long-Term Factors

    15. 15 Faster growing markets to be one third of total group Marketing services to be two thirds of total group Quantitative disciplines to be one half of total group Key Priorities, Objectives and Strategy

    16. 16 Key Priorities, Objectives and Strategy Faster Growing Markets To Be One Third of Total Group

    17. 17 Key Priorities, Objectives and Strategy Revenue by Geography

    18. 18 Key Priorities, Objectives and Strategy Marketing Services To Be Two Thirds of Total Group

    19. 19 Source: 1 2006 Company Presentations 2 IPG revenue based on analysts estimates

    20. 20 Key Priorities, Objectives and Strategy Quantitative Disciplines To Be One Half of Total Group

    21. 21 Financial Review

    22. 22 Current Financial Highlights Strong financial results for year ending 2006 with reported revenue up 10% and headline1 profit before tax up 14.5% from 2005 2006 was strong, to some extent reflecting the positive impact of events such as the winter Olympics in Turin, the FIFA World Cup in Germany and the mid-term congressionals in the United States 2006 marked continued client focus on top-line growth, as corporate profitability, margins and liquidity continued to improve significantly. Corporate profitability remains at historically high levels on both sides of the Atlantic. This resulted in continued high levels of new business activity Operating profit improved due to cost strategy to increase variable staff costs as a proportion of total staff costs, thereby hedging against any unexpected downturns in revenue Capital expenditure is mainly on information technology and property and is expected to remain approximately equal to the depreciation charge in the long term In 2006, the Group continued to make small to medium-sized acquisitions and/or investments in high growth geographical or functional areas 1 Figures before goodwill and intangibles charges, fixed asset gains and writedowns and revaluation of financial instruments

    23. 23 Results for 2006 Financial Highlights - Unaudited

    24. 24 Results for 2006 Cash Flow

    25. 25 Balance Sheet

    26. 26

    27. 27 Debt Maturities (m)

    28. 28 Committed to Maintaining Current Ratings Rating: Jul - 98 Baa2 (stable) Rating: Mar 07 Baa2 (positive)

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