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Florida Council of Chapters Convention

Florida Council of Chapters Convention. “Meeting the Membership Challenge ” May 22, 2010. The Membership Challenge. 70,000 Chapter Members – 35 Councils/416 Chapters Membership Drives Current and Future Success MOAA Increasing – Chapters Flat or Declining

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Florida Council of Chapters Convention

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  1. Florida Council of ChaptersConvention “Meeting the Membership Challenge ” May 22, 2010

  2. The Membership Challenge • 70,000 Chapter Members – 35 Councils/416 Chapters • Membership Drives Current and Future Success • MOAA Increasing – Chapters Flat or Declining • Find Next Generation of Chapter Members • Every Chapter Must Have Organized Recruiting Effort

  3. Membership Challenge (cont) • Membership Chair Leads Effort • Chapter TOPS Liaison – One More Recruiting Tool • Train Membership Chairs/TOPs Liaisons at Chapter Presidents Symposium – Jacksonville, FL Sept 16-18, 2010

  4. Chapter Recruiting • Work Potentials List From MOAA – 300K Non-Chapter MOAA Members + Lapsed • Personal Contact Key • Every Member a Recruiter • Visibility in Community - Support Programs/MOAA Logos • Chapter Website – Chapter Join • Feature

  5. Chapter Recruiting (cont) • MOAA Will Send Recruiting E-Mail Messages for Chapters • MOAA Supports Special Events – RADS, Etc. • MOAA Chapter Visits – We Send Letters Non-Chapter Members • Chapter Free Membership Program Still on Books

  6. National Recruiting Programs • Give Me 10! (GMT) Program 2010 - 6000 National/Chapter Members 2009 - New Emphasis on Paid Memberships – Former/Retired Officers, Survivors - Two–year paid memberships - $28 - Paid Members More Likely to Join Chapter – and Stay - Special Lapsed Member Renewal Effort - Life Member Conversions

  7. National Recruiting Programs (cont) • Complimentary Memberships - Currently Serving – Active Duty/Guard/Reserve - Full Credit for National Guard Conventions - Gold Bar Program – 3000 Sets - Secondary Goal - Generate Non-Dues Income

  8. Chapter Recruiting Initiative • July 2010 Chapter Cover Wrap – Military Officer Magazine • “You’re Invited” Message • Free One Year Chapter Membership to Non-Chapter MOAA Members • Rebate $15 to Chapters for Each New Member Through This Effort • MOAA “Push” New Members to Chapters • Goal – 2500 New Chapter Members • Separate From GMT/Other Efforts

  9. The Retention Piece • Must Welcome New Members • One Chance to Make Good Impression • Effective Chapter Communications – Newsletter/Website • Spouse Participation • Personal Recognition of Members • MOAA Awards, Certificates • Chapter Community Involvement • Members Making a Difference

  10. Questions – Or Ideas?

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