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Discover the Power of Usability Testing: Improve Sales, Customer Satisfaction, and ROI Today!

Uncover the importance of starting usability testing today to impact sales leads, customer satisfaction, and retention. Analytics alone are not enough - learn from StubHub's example. Uncover and address problems early, leading to faster ROI measurement and customer perception improvements. Usability testing offers side benefits like market research insights and self-improvement. It is affordable and easy to start, with tests completing in 1-2 hours and support available from a research team if needed. Don't wait - begin your usability testing journey now!

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Discover the Power of Usability Testing: Improve Sales, Customer Satisfaction, and ROI Today!

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Presentation Transcript

  1. Why We Should Start Usability Testing Today

  2. 1 We’ll uncover things like this… Reason #1

  3. 2 It Will Impact… Reason #2

  4. Sales

  5. Leads

  6. Customer Satisfaction

  7. Customer Retention

  8. 3 Analytics Aren’t Enough Reason #3

  9. Just Ask StubHub

  10. 4 We Can Uncover Problems Early Reason #4

  11. 5 Awesome Side Benefits Reason #5

  12. Faster ROI Measurement No more waiting for lagging indicators like analytics. Customer Perception We can show we’re listening and responding. Learning This is a great market research tool. And we’ll learn more about ourselves too.

  13. 6 We Can Afford It Reason #6 (And can’t afford not to do it)

  14. 7 It’s Fast & Easy to Get Started Reason #7

  15. Tests Complete in 1-2 Hours

  16. And There’s a Research Team If We Need Them

  17. Questions?

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