A brief Introduction About Marketing

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Introduction • Three elements (Marketers, Product & Target customers) are an important part of marketing. • It is the process through which individuals and groups obtain what they persist by exchanging values and products. • Marketing is based on needs and wants, products, value and transaction of goods.

Need: It is a state of deprivation felt that includes basic needs like food, clothing and shelter. • Wants: The wants are the desires of the individual. There is a difference between needs and wants. • Demands: It is something that you want to buy or have the willingness to buy. • Exchange: It is a process of the event that creates the value. This process is done between the two parties. What do you mean by Needs, Wants, Demands & Exchange?

Negative demand • No demand • Overfull demand • Wholesome demand • Full demand • Falling demand • Latent demand • Irregular demand What is a state of demand?

Conversational marketing • Simulating marketing • Developmental marketing • Remarketing • Maintenance marketing • Counter marketing What is a marketing task?

The production concept • The product concept • The selling concept • The marketing concept • The social marketing concept What is the marketing concept? THERE ARE FIVE CONCEPTS OF MARKETING UNDER WHICH ORGANISATION WORKS:

To maximise the consumption • To maximise the customer’s satisfaction • To maximise the sell of the product • To ensure life quality • To identify the target market • To work with the competitive market What are the goals of the marketing system? HERE IS THE LIST OF THE PURPOSE OF DOING MARKETING. Note: To get the help with the marketing assignmentjust contact the assignment experts. They will assist you with reliable assignment assistance.

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A brief Introduction About Marketing

A brief Introduction About Marketing

Presentation Transcript

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