A Deep Dive into Mobile Deep Linking Solutions: Does Your App Need Deep Links?

1. A Deep Dive into Mobile Deep Linking Solutions: Does Your App Need Deep Links?

2. Even in the app development world, not many people are familiar with the concept of “mobile app deep linking.” Concepts like deep links and link building were first discussed in Google’s official documentation on SEO practices. Since then, website and app developers who’ve invested in deep link building have provided better app/website experiences to their users. Recently, Google announced several Google Ads updates that will apply to companies that rely on app-based advertising. Deep linking is a key part of these updates. Apps that invest in top-quality mobile deep linking solutions are set to get more advertising opportunities. Why? Because apps with “deeplinks” tend to make, users return to the app more frequently. These apps experience more user engagement. Let’s explore deep linking and how it can benefit your app. What is Deep Linking? Technically, deep links are normal website or app links that redirect users to specific web pages or apps. Savvy app developers incorporate deep links into their apps to help users locate or navigate to specific pieces of content. Unlike website links (which redirect users to their browser apps), deep links open on the app itself. Deep links also use the information present in the link to perform specific actions. For instance, let’s say you have an app.

3. The “deeplink” to your app’s Twitter profile is twitter.com/brand-new-app. When users click on this “deeplink,”they’re directly taken to their Twitter apps. The Twitter app will instantly open your profile. You can even create a deep link that automatically makes users follow your account. This is how deep linking in mobile apps works. Why do apps need deep links? Think about it. Weblinks and apps don’t go hand in hand. App users don’t like it when apps automatically launch their phones’ web browsers when they click on certain in-app links. User engagement quality drops when web browsers are launched. A slow, lagging web browser will make the user experience even worse. Apps with deep links don’t suffer from these user engagement issues. The deep links inside these apps directly launch other apps or websites. Users go from one app to another app seamlessly, without any hassles. What if your app links a user to another app, but the user’s phone doesn’t currently have the other app? Then, those users are “deferred” to their Play Store or App Store. They’re redirected to the other app in the app store. Users can then download the other app. Once the other app is installed, users are deferred to the specific content that the original deep link featured. Does Your App Need Deep Links? Any app can benefit from having deep links as these links enhance user experiences. They can be used to make app users take specific actions. Deep linking also increases the chances of users spending more time on the app. Here’s how your app can benefit from mobile app deep linking solutions – • • • • • • • • • •

4. Trackable Whenever users click on a deep link, that action gets recorded. All deep link redirects are trackable. App developers can get a clear idea of how their products are performing by tracking these links. Push Notifications Deep links can not only redirect users to other apps, but they can also redirect users to other pages in the same app. Let’s say your app sends notifications to users regarding new sales or offers. Including deep links in these notifications increases the chances of users engaging with these notifications. Users can directly click on the deep links on the notifications to be redirected to the app’s deals/offers section. Improve User Retention A user is likelier to spend more time on apps with deep links than apps without these features. Why? Because app users love freedom, flexibility, and consistency. With deep links, users get the freedom to jump from one content page on the app to another. They can also jump between different apps. These features ensure high usage and retention rates.

5. Marketing Solution Deep links can also be used as strategic marketing tools. Let’s say you’re hosting a promotional campaign in your app. You can use deep links to redirect users from the home page of your app to this promotional content. App developers can expose their users to all types of marketing information by creating a well-designed deep linking strategy. Easier User Onboarding Top companies typically have multiple apps in their catalogs. They also have partnerships with other app companies. Of course, not all users of one app would like to use all the apps a company launches. But, with deep linking, you can make them reconsider this decision. Via deep links, app users can directly visit the app store pages of other apps. They receive personalized onboarding experiences when they click on deep links. This convenience may persuade them to download other apps “deeplinked” to the original app. Overall, app developers have all the incentives to use deep links.

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