Putting Social Media to Work for You

1. Putting Social Media to Work for You By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators

2. Social Media Revolution http://www.youtube.com/watch?v=NhPgUcjGQAw

4. Web 1.0 = Information

5. Web 2.0 = Information+ Action+ Communication

6. Real-time web updates • Community support and loyalty • Increased workforce and worker connectivity • Dynamic web features increase market • Enhanced retail opportunities Features of Web 2.0 http://search.twitter.com/

7. Your Website is one of the MOST important marketing tools. • Your audience is active online. • Technology can make your life easier! Things to Accept

8. How many of you have……. • A Facebook account • A Flickr account • A Twitter account • A LinkedIn account • Created a Blog • Uploaded a Youtube video • Created Podcast

9. Facebook Craig Churchill - Facebook

10. Nebraska Tourism - Facebook http://www.facebook.com/VisitNebraska

11. Facebook Search

12. Tips for Facebook Business Pages • Practice with a personal account first • Create a business page from your personal user account • Maintain administrative rights to your business page • Upload photos/video • Market Research • Through polling application • Direct Target Marketing • http://www.facebook.com/advertising/?src=fbj9 Facebook

13. Microblogging • 140 characters • Anatomy of a Tweet • # = hashtag - used before a word • #birding • @ = direct message - used before a name  • @cccowman • Shorten URL • http://bit.ly • http://www.tiny.cc Twitter

14. Nebraska Tourism - Twitter http://twitter.com/nebraskatourism

15. Twitter Hashtag #birding

16. Twitter - texbirds

17. Almost essential for small or niche business • Provides constant updates to customers • Drives traffic to your site • Creates “enthusiasts” • Easy to manage and setup Blogs http://nebraskabirding.blogspot.com/

18. Easy to Create • http://wordpress.com • http://blogger.com • http://typepad.com Blogs

19. Import Blogs = Increase Effectiveness

20. YouTube • Create a Profile • Upload Videos • Embed in website YouTube http://www.youtube.com/user/NebraskaTourism

21. Get Started with Bird Watching youtube Extreme Bird Watching - Youtube

22. Subscription based - RSS • Audio casts • Video casts Podcasting

23. Create video • Upload to youtube.com • Upload to podcast • Link file to website Video Episode

24. Upload Photos • Utilize tags and descriptions • Join Groups • Embed photography into website • Nebraska/Loess Hills Birds • http://www.flickr.com/groups/nebraska_birds/ Flickr

25. Flickr - groups

26. Flickr - groups

27. Flickr - groups

28. Flickr • Notify Facebook with a post to your newsfeed when new photos uploaded • Facebook • Share Flickr photos with Facebook friends Link Flickr and Facebook

29. Ning

30. Real Simple Syndication •  http://en.wikipedia.org/wiki/Rss • Blogs • Podcasts • News Stories • Subscription based RSS

31. Readers • Google Reader - http://www.google.com/reader • Google Reader Help - http://www.google.com/support/reader/ • Bloglines - http://www.bloglines.com/ • Newsgator - http://www.newsgator.com/ RSS

32. RSS

33. RSS

34. RSS subscribe

35. RSS Feed Reader

36. Many more social sites • http://www.go2web20.net/ • Other social media to consider: • Friendfeed • MySpace • Digg • Delicious • Toodledo • LinkedIn There is more to the “Social” story to the "Social" story

37. What do I need? • What am I using the site for? • Who’s attention am I trying to get? Before you get started http://inc.com

38. Which sites? • Who? • Manage • Access • Personality • How personal? • Privacy settings? More Questions http://inc.com

39. Comment on other’s posts • Ask questions in your posts • Post links and threads • Post relevant events Things to Do

40. Four Steps for Social Marketing Success http://searchenginewatch.com/3635372

41. DO • Make it compelling/benefit-based • Talk about new or unusual features • Include discounts or savings • DON’T • Don’t continually sell • Don’t fall short of the expectation that you’ve set Promoting on Social Networks http://inc.com

42. Need a Social Networking/Media Strategy • Research customer • Determine time commitment • Building relationships and reputations • Adding value to conversations relevant to your business. • Analyze • What marketing worked well? • What marketing didn't work well or not at all? • Are there any standout reasons? Marketing Strategy

43. Write content for blog  • Blog has RSS feed which goes to feed reader • Announce the blog update on twitter which automatically goes to Facebook • Create a video • Post a link on website • Upload to youtube • Upload same episode to your ITunes podcast • Talk about different things - not just about yourself!  Make it 'interesting'! One Piece – Many Deliverables

44. Make content relevant • Get straight to the point • First sentences in a paragraph • Use bulleted lists • Use facts and figures • Reduced by 20% instead prices reduced • Clear call to action • Use terms and phrases • Write 50% less than for print • Write for “scan-ability” Good Solid Content

45. Content is the number one reason people come to our Web sites

46. Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska–Lincoln cooperating with the Counties and the United States Department of Agriculture. University of Nebraska–Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska–Lincoln and the United States Department of Agriculture.