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Exploring the Nintendo Wii: A Console for Family Fun and Interaction

The Nintendo Wii revolutionized gaming by fostering interaction between players and the game through innovative features. It brought families together, promoting quality time for mom, dad, and kids with fun and accessible games. The Wii's marketing strategy targeted a diverse demographic, ensuring it appealed to all ages. With cartoon characters and engaging gameplay, the console not only emphasizes family fun but also serves as a platform for exciting, active entertainment. Join the reunion of family bonds with the Wii experience!

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Exploring the Nintendo Wii: A Console for Family Fun and Interaction

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Presentation Transcript

  1. Joon Lee & Clinton Li

  2. What is Wii? • Nintendo’s 7th Generation Console • Features interaction between the player and the game • Famicom- Family game console

  3. Nintendo Wii’s Website

  4. Analysis • Family-mom, dad, daughter, and son. • Image-Wii promotes peaceful family. • A grand method of bring family together as a whole group. Promoting the reunion between husband and wife, father and son relationship. • Simple sentence. • Ideal Kids- cute games, avatar. • Family Fun- Family together playing Wii. • Excitement.

  5. Analysis • Minor sentence. • Cartoon Characters-Two children scrutinizing the Wii controller. • Family Fun- Fun along with your family and friends. • Sounds Good – suitable entertainment for your kids.

  6. Analysis • Cartoon Character - The boy advertising the Wii. • Excitement – “If you’re looking for the most active gaming experience of your life, then check out the Wii!”

  7. Analysis • Simple sentence – “How will it move you?” • Ideal person – The woman in the ad is wearing green which shows that green is the color that people wear nowadays.

  8. Conclusion • The success story of Wii is all based on demographic marketing why? Because it is a console that targeted all ages and it would be crucial for Nintendo’s marketing.

  9. Bibliography • Beliefnet. Nintendo Wii. Digital image. Look Who's Playing Video Games. 15 Sept. 2008. Web. 20 May 2010. <http://blog.beliefnet.com/moviemom/2008/09/look-whos-playing-video-games.html>. • Casamassina, Matt. Wii Fit. Digital image. Wii Fit Print Ads. 23 Apr. 2008. Web. 19 May 2010. <http://wii.ign.com/articles/868/868833p1.html>. • Charity, Shaun. Projected Console Chart. Digital image. The State of the Next-gen Video Game Console. 21 May 2008. Web. 19 May 2010. <http://news.cnet.com/8301-13772_3-9948454-52.html>. • Hexus.net. Wii Logo. Digital image. Wii - Nintendo's New Videogame Console. 1998 - 2010. Web. 20 May 2010. <http://gaming.hexus.net/content/item.php?item=7408>. • Newlaunches. Wii. Digital image. Top 10 Tech Product Ads in a Vintage Style. 28 Aug. 2007. Web. 20 May 2010. <http://www.newlaunches.com/archives/top_10_tech_product_ads_in_a_vintage_style.php>. • Nintendo Games. "Wii Parents at Nintendo :: Wii :: Console." Wii Parents. Web. 22 May 2010. <http://www.nintendo.com/wii/console/wiiparents>. • OnNintendo. Wii Comic Advert. Digital image. Wii Comic Book Advertisement. 11 Jan. 2007. Web. 20 May 2010. <http://onnintendo.com/Index.aspx?page=1&post=26&year=2007&month=1>. • Seanmalstrom.wordpress. Nintendo. Digital image. Why Industries Choose Decline. 12 July 2008. Web. 19 May 2010. <http://seanmalstrom.wordpress.com/2008/07/12/why-industries-choose-decline/>. • TMCnet. Nintendo Wii. Digital image. Wii Takes It to the Music. 21 Oct. 2008. Web. 18 May 2010. <http://blog.tmcnet.com/blog/tom-keating/home-entertainment/mp3-players-digital-audio/index.asp?page=2>. • YouTube - Wii Commercial. YouTube - Broadcast Yourself. 19 Jan. 2008. Web. 24 May 2010. <http://www.youtube.com/watch?v=OsSKeMJYrt4>. • YouTube - Wii Fit -- Full Trailer from E307. YouTube - Broadcast Yourself. 11 July 2007. Web. 22 May 2010. <http://www.youtube.com/watch?v=5oNVIcMnZh4>.

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