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This document dives into the diverse career paths within social research as presented by Alun Humphrey. With a strong foundation in business studies and extensive experience in market and social research, Humphrey highlights the significance of methodological rigor and skills development in this field. Key focuses include public policy research, evaluations, quantitative and qualitative studies, and the importance of detailed data analysis. This resource is valuable for those interested in pursuing a career aimed at benefiting society through informed decision-making.
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Research careers in different contexts Alun Humphrey • 8 July 2014
Career history • City University Business School • BSc Business Studies • Research Services Ltd (RSL) / Ipsos-RSL • Commercial Market Research • NatCen Social Research • Social Research
NatCen Social Research • Independent research institute • Not-for-profit • Social policy research • Data in public domain • Quantitative surveys • Qualitative studies • Evaluations • Questionnaire design and development • Analysis and reporting
NatCen Social Research English Housing Survey National Travel Survey
Commercial market research & social research • Social research…. • Data publicly available • Random sampling • Slower turnaround • Larger projects • More detailed data validation • More detailed analysis
Why social research? • Aims to benefit society • Methodological rigour
Working in social research • Qualifications • Degree • Ideally a research methods element • Experience • Public policy • Research • Skills (more important!) • Interest in policy research • Communication • Project management • Attention to detail • Enthusiasm!