1 / 9

Unit 4 Objective 4.08

Unit 4 Objective 4.08. Employing sales-promotion activities to inform or remind customers of business/product. Identify “out-of-the-box” sales promotion ideas. SALES PROMOTION. STIMULATION OF SALES achieved through contests, discounts , giveaways , special offers, and similar activities

koren
Télécharger la présentation

Unit 4 Objective 4.08

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Unit 4Objective 4.08 Employing sales-promotion activities to inform or remind customers of business/product

  2. Identify “out-of-the-box” sales promotion ideas

  3. SALES PROMOTION • STIMULATION OF SALES achieved through contests, discounts, giveaways, special offers, and similar activities • SALES PROMOTION is a major part SEM • INDUSTRY IS SO HIGHLY COMPETITIVE • Customers have endless possibilities to spend money • Helps customers decide to spend that money with them over the competition • “OUT-OF-THE-BOX” Sales Promotions • NO PARTICULAR TECHNIQUE- UNIQUE!! • Using regular methods = inside the box!

  4. OUT-OF-THE BOX STEPS • STEPS: • PREPARE FOR INSPIRATION • Know target market • Knowing your competition • means taking their ideas and improving on them • Putting a new twist on an old idea • Brainstorming • DETERMINE INCENTIVE • "What does this sales promotion offer to customers?" • A chance to save money? A free sample or gift? • DETERMINING DELIVERY • Deciding how to "package" the incentive • A coupon? A contest? • DETERMINING HOW TO GET THE NEWS OUT • deciding how you will let your customers know it

  5. Implement ticket sales campaign

  6. TICKET PRICING STRATEGIES(4.07) • SCALING THE HOUSE • Pricing tickets differently based on • Location of seat • Time of purchase • YIELD-MANAGEMENT PRICING • Maximize revenue with venues with limited capacity • Venues with limited seating price tickets differently to have greater revenue potential

  7. TICKET SALES CAMPAIGN • Sales campaign to encourage the sale of tickets to a certain event • IMPLEMENTATION- must consider: • IMMEDIATE ACCESSIBILITY • Consumers expect to order and pay for tickets right away • THEME • Make the campaign unique and stand out • TECHNOLOGY • Most consumers purchase on the internet • Making this option available will increase sales

  8. Quiz Preview • #25 Chris works in marketing for a senior citizen’s golf league. He suggests an “out-of-the-box” sales promotion in which the league participants receive discount coupons to the local water park, but his boss does not think that is such a good idea. What question did Chris fail to ask himself about the idea? • Does this sales promotion fit with the overall marketing plan? • Does this sales promotion reach my target market? • What is the incentive I’m offering? • Is this sales promotion creative? • #27 When asking “how will my customers know about this sales promotion” I am in what stage of developing an “out-of-the-box” sales promotion? • Determining creativity • Determining delivery • Determining incentive • Determining how to get the news out • #31 When is a good time to start selling tickets for your event? • When ticket demand is low • When event planning begins • When ticket demand is high • On the last day of the month • #34 Which of the following is a consideration when implementing a ticket sales campaign: • Name recognition • Seating arrangement • Immediate accessibility • Organized hospitality • #39 Sales promotion is a major part of sport/event marketing because • the most important task in sport/event marketing is ticket sales. • there aren't very many sport/event customers. • the industry is so highly competitive. • the industry can get very boring.

  9. Unit 4 Project Part 7 • As the Marketing Coordinator of a NC Venue, it is your responsibility to create an “Out-of-the-Box” sales promotion for your upcoming event. • To compete with other local events you are to create a unique, unconventional sales idea: • Slide 8: Out-of-the-Box Promotion • PREPARE FOR INSPIRATION • How will you inspire your target market? • What is your competition doing to promote their event? • Possibly take their ideas and improving on them • (OR) Put a new twist on an old idea • Be creative and brainstorm • DETERMINE INCENTIVE • "What does this sales promotion offer to customers?" • A chance to save money? A free sample or gift? • DETERMINING DELIVERY • Deciding how to "package" the incentive • A coupon? A contest? • DETERMINING HOW TO GET THE NEWS OUT • deciding how you will let your customers know it • Continue along with Unit 4 Project Part 6. Complete and submit to Edmodo by the end of class.

More Related