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Muddy Point Clarification

Muddy Point Clarification. 7 Core Functions of Marketing. Marketing-Information Management.

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Muddy Point Clarification

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  1. Muddy Point Clarification 7 Core Functions of Marketing

  2. Marketing-Information Management • LOGIC POEM:The following verse spells out a word, letter by letter.  "My first" refers to the word's first letter, and so on.  What's the word that this verse describes? My first is in fish but not in snailMy second in rabbit but not in tailMy third in up but not downMy fourth in tiara not in crownMy fifth in tree you plainly seeMy whole a food for you and me

  3. Solution F R U I T How did you solve this problem?

  4. Product/Service Management 1 Think of your celly… … what did your original contract require? What market trends exist? …What do the contracts look like now?

  5. Product/Service Management 2 Tiger, Tiger Woods Y’all What did Tiger do? …How did that impact his image? …What did companies do in response? …Why?

  6. Financing 1. Scarcity of Money… …Marketing is only part of the business… …think of marketing costs… …how can we break even? 2. Helping Customers… …customers have limited disposable income… …how can we help them buy from us?

  7. Selling How? Think of the holidays or your birthday… …how do you convince someone to buy you the gift of your dreams?

  8. Selling B2B – Business to Business - Frito Lays chips to Giant - Staples paper to a law firm B2C – Business to Consumer - Giant sells Frito Lays chips to momma dukes - The law firm creates a will and testament for grandpa

  9. Dime la verdad… Tell me the truth… • Does this help? • Do you need further explanation? • Other examples?

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