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Multi-Application Strategy

This presentation by Johan Ras at Visa International discusses the transformative potential of multi-application smart card technology in delivering universal commerce anytime, anywhere. Key topics include the implementation of global chip standards such as EMV and CEPS, the benefits for merchants and cardholders, and strategies for ensuring customer service quality. The presentation emphasizes the importance of loyalty programs, industry collaboration, and establishing a robust infrastructure to support debit/credit chip migrations, ultimately driving payment volume and business opportunities for Visa Members.

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Multi-Application Strategy

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  1. Multi-Application Strategy Johan Ras Visa International 21 August 2002Toronto, Ontario, Canada

  2. The Future of Universal Commerce – Anytime, Anywhere, Anyway

  3. Delivering Universal Commerce through Smart Card Technology • Ensuring customer service quality through global chip standards • EMV, CEPS and GlobalPlatform • Establishing baseline infrastructure by implementing Visa Smart Debit/Credit in national markets • Support Debit/Credit chip migration to reduce fraud • Enabling development and support of value-added services that drive payment volume and help Members take advantage of business opportunities

  4. The multi-application smart card offers a variety of benefits to Visa Members, merchants and cardholders… • Merchant Benefits • Point of access efficiencies • Reduced costs • Foundation for customer loyalty programs • Cardholder Benefits • Greater utility • Customized usage • Convenience • Member Benefits • Improved risk and fraud management • Enhanced cardholder verification • Reduced online authorization costs • Cardholder acquisition and retention programs • Volume increases Vision for Multi-application Smart Cards

  5. Credit or Debit Payment Card Management The Challenge and the Goal Meet the needs of everyone; Issuer, merchant and cardholder… Loyalty Program Development Merchant Loyalty Program Management Issuer Merchant Selection Card-holder Personal Information Management The approach must enable Issuers to strengthen the relationship with their customers by delivering valuable utility at the lowest level of effort.

  6. Driving Support for Multi-Application Smart Cards • Establishing GlobalPlatform as the preferred multi-application platform for Visa Members • Leveraging GlobalPlatform Java Card technology in the marketplace • Furthering strategic partnerships to improve the business case and speed implementations through Visa Global Smart Partner Program • Cost-effective GlobalPlatform cards and support systems • Each region working with value added service vendors for local market needs • Setting standards with industry organizations (e.g. IATA)

  7. Visa Low Cost Smart Card Program Global Platform Combi card OP DI/16 Global Platform OP PK/16 Global Platform OP DES/16 Functionality Single app VSDC – PK Java / OP Triple DES Public Key Contactless 64k ROM 16k E2 Single app VSDC DES Java / OP Triple DES Public Key 64k ROM 16k E2 Java / OP Triple DES 48k ROM 16 E2 SDA DDA SDA $2.70 (was $2.89) $3.37 (was $3.56) $3.91 (was $4.67) $1.99 $0.99 Max Price (US$) white plastic

  8. Issuer Managed Loyalty • Points • Discounts • Coupons • VSDC • Credit or debit payment product • Secure Access • Proprietary web site • Convenience storage • URL • Mailing address Most Common Multi-application Smart Card Programs Today

  9. Multi-app Project Highlights Australia • Key drivers: new business opportunities, multi-application, threats from competitors • ANZ began converting Visa credit card portfolio to chip in November 2001 and introduced Secure Internet shopping • Products: “FIRST” in Australia, “ZED” in New Zealand • Approximately 1 million GlobalPlatform cards and 50k POS devices by end 2002

  10. Multi-app Project Highlights Korea • Five credit card issuers co-branding with SK Telecom to offer dual interface cards with VSDC payment and contactless transit • Can also be used in dual-slot mobile phones • Expected to issue approximately 2 million cards in next 12 months • Discussions underway to migrate existing transit cards to the GlobalPlatform dual-interface cards in Seoul and Pusan

  11. Multi-app Project Highlights U.S. • smart Visa issuance • 10 MM cards issued by end 2001 • Over 12 MM cards projected by end 2002 • 15–20% of all Visa cards by 2006 • 4 Members issuing cards • Target began issuing in Nov. 2001 • Will begin acceptance by end 2002 • Approximately 3-4 more banks expected to implement • Focusing on chip acceptance at POS and developing smart Visa Rewards loyalty program

  12. EU 50MM Canada 12K US 12MM CEMEA 250K LAC 850K AP 10.5MM Projecting 70+ Million Visa EMV Smart Cards by end 2002

  13. Thank you Johan Ras Visa International

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