introduction to cw
Introduction to CW
introduction to cw
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Presentation Transcript
Svasth Health & Wellness @ Work Private and Confidential – Do not print or forward
Corporate Health & Wellness Indian Healthcare Market What is Corporate Wellness Trends influencing growth Nature o f the Market Opportunity Solution Key Success Factors Marketing Plan Revenue Drivers and Financials
Market Comparison – Corporate Wellness US Market Indian Market • Corporate Wellness market estimated at $14B by 2015 • Market growing at 10 to 20% per year. • Components of Corporate Wellness include • Wellness Centers • Health Management Programs • Health Risk Assessments • Wellness Coaching • Preventative Diagnostic Tests • Corporate wellness market estimated at $200M • Market growing at over 20% a year • Components of Corporate Wellness include • Occupational health centers • Preventative diagnostic tests Source: Niels C. Hauffe’s analysis of the US corporate wellness market
Corporate Health & Wellness Indian Healthcare Market What is Corporate Wellness Trends influencing growth Nature o f the Market Opportunity Solution Key Success Factors Marketing Plan Revenue Drivers and Financials
Growing Preventive Health Check Market Market Size for Heath Check-up (in Rs. Crore) Characteristics • Addressable population for preventive healthcare check-ups is India is ~160 million • At current estimates, not more than two million people have been covered • Private hospital chains in India have seen the number of preventive checks rising exponentially over the recent past • Check-up fees varies from Rs. 500 – Rs. 5,000 depending on the type of services • Typical customers of the preventive healthcare checks are corporates and upper middle class families CAGR 21% Cumulative loss due to chronic disease by 2020 • India will lose Int. $ 236 Billion by 2020 due to Chronic Diseases
Prevalence at work – Half of all employees are unhealthy • 50% plus of IT, ITES, Media and KPO staff are unhealthy • 23% suffered from spondylitis, 20% from sleeping disorder, 18 percent from obesity, 16% from depression, 13% from fatigue and 9% from high blood pressure • 26% of them do not go to the doctor because of lack of time Assocham study April 2009 : Corporate Workforce: Chronic and Lifestyle Disease Assocham study March 2009 : Preventative Healthcare and the Corporate Female Workforce
The Result • IT & ITES companies in India lost an estimated $1.5 to $2 Billion in 2008 due to poor employee health and lifestyle* • Companies lose an average of 24 days a year with 25% of companies losing more than 50 days a year due to illness** • 2% of all employees will quit the IT & ITES industry due to health conditions * Evalueserve survey of Health in the Indian service industry 2008 ** Impact of Preventive Health Care on Indian Industry and Economy – Sept 2007 ICRIER
Corporate Health & Wellness Indian Healthcare Market What is Corporate Wellness Trends influencing growth Nature o f the Market Opportunity Solution Key Success Factors Marketing Plan Revenue Drivers and Financials
Nature of the Market Occupational Health Centers Master Health Checks • Mandated on manufacturing facilities but also provided at most large corporate offices with more than 400 staff on site • Services provided by paramedical staff available full time and visiting doctors • Highly competitive with minimal margins as hospitals consider the service as a feeder into the hospital • Smaller corporate offices, while requiring the service, do not find it viable • Duplication of effort at larger facilities as multiple corporates have the same service in-house • Lack of appropriate emergency medical equipment necessitates the presence of an ambulance onsite in case of emergencies (where the MNC standard mandates it) • Market of INR 10B with margins in excess of 50% and growing at 20% per year • One size fits all based on budget as no health intelligence is available • Competitive market with no service differentiation. Hospitals compete on price and convenience (onsite checkups) • Little to no structured follow up on health results • Patient left to interpret results and initiate corrective action
Corporate Health & Wellness Indian Healthcare Market What is Corporate Wellness Trends influencing growth Nature o f the Market Opportunity Solution Key Success Factors Marketing Plan Revenue Drivers and Financials
The Opportunity 12 • Well designed employee wellness programs create • 25 % reduction in • health-plan costs, • sick leave, • disability pay & • workers’ compensation. • Reducing just one healthrisk increases an employee’s on-the-job productivity by 9 % and cuts absenteeism by 2 %.* *Impact of Preventive Health Care on Indian Industry and Economy – Sept 2007 ICRIER ** Dallas Chamber Report - May 2006
The Opportunity • Annual return on investment for employee wellness programs has been about $6 saved for every $1 spent.** • 82 % of corporates agree that preventive health care measures increase a firm’s productivity and profitability.* • Health insurance companies offer discounts on premiums for a proactive healthy workforce where the risk of disease is lower* *Impact of Preventive Health Care on Indian Industry and Economy – Sept 2007 ICRIER ** Dallas Chamber Report - May 2006
Corporate Health & Wellness Indian Healthcare Market What is Corporate Wellness Trends influencing growth Nature o f the Market Opportunity Solution Corporate Clinics Biometric Screening Wellness Management Key Success Factors Marketing Plan Revenue Drivers and Financials
The Solution • Health Intelligence Patient Engagement Health Impact
The Solution – Wellness Centers • Shared Services Provided Onsite • Emergency Care • Primary Health Care • Wellness Services such as Physiotherapists, Dieticians etc. • Pharmacy • Additional services delivered through a network of hospital partners • Preventative Health Checkups • Outpatient Consultation • Diagnostics Tests • Inpatient Treatment
Services Included Additional Value Added Services • Primary Care and First Aid provided by a Nurse during office hours offering free consultations • Doctor onsite 1 hour a day for free consultations • Outpatient consultation, Diagnostics and Inpatient treatment provided by network hospitals at 10% discount • Pharmacy onsite • Onsite lab collection and delivery points for NABL accredited national chain • Wellness services provided through leading national and international partners • Health Risk Assessments • Health Management • Physiotherapists • Gyms & Spas • Dieticians and other wellness counselors
The Benefit 18 Emergency care when you need it, where you need it* A patient’s survival after a major emergency depends greatly on the provision of quality, timely care during the “Golden Hour. For example, 70% of all Heart Attack patients may be saved if the appropriate care is provided within the first five minutes • Large Marquee Clients require that an effective First Aid facility is provided on campus competitive advantage • No cost to the developer • Allows tenants of all sizes to offer healthcare services for their employees at an affordable cost Developer • Primary healthcare provided onsite increases employee productivity and wellbeing • Eliminates the need to establish an in-house clinic reducing cost and eliminating overheads • Designed to meet their requirements and priced to be more cost effective. • Additional healthcare services such as outpatient consultation and inpatient treatment provided by a large network of hospital partners that cover the entire city • Costs for providing the service to their employees typically • Less than 0.5% of rental cost or • Less than 2% of monthly health insurance cost Employer
The Solution – Health Risk Assessments • Partnership with a leading international HRA provider • Integrate basic biometric screening with HRA questionnaire and tool • Provides health risk profile for individual and population allowing for targeted services and diagnostics
The Solution – Health Management • Partnership with a leading international HM provider • Integrate HM online with onsite services • Provides ability to deliver and measure impact of services provided