1 / 25

Mastering 30-Second Messaging in Media: A Pre-Production Guide

In this engaging recap presented by Shant Joshi, learn how to convey your message effectively to diverse audiences in 30 seconds or less. Explore key aspects of camera framing, mise-en-scène, and editing to optimize your storytelling. Key tips include defining your shot's parameters, the significance of every element in the frame, and the art of cutting for rhythm and continuity. Plan your next advertisement with a comprehensive brainstorming session, ensuring every idea aligns with the core theme of your product's representation to captivate your target audience.

krista
Télécharger la présentation

Mastering 30-Second Messaging in Media: A Pre-Production Guide

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pre-Production forMass Media How to clearly express your message to multiple audiences in 30 seconds or less Presented by Shant Joshi

  2. Recap • Camera Framing- Where do you capture the MOTION? • Mise-en scène- What MOTION, or lack of motion, are you capturing? • Editing- How much of the MOTION is seen?

  3. Camera Framing • Framing a shot is to determine how your audience sees the subject in MOTION. • This is made up of 5 major parameters: • Camera Distance • Centered/Decentered Framing • Camera Angle • Depth of Field (Perspective Relations) • Camera Movement or Mobile Framing

  4. Mise-en-Scène • Translates to “placing in the scene” • This refers to every thing you see in the frame of an image • Perfect authorship or auteurism is to have a purpose for every single object in frame • Includes: • Setting • Props • Costumes and Make-Up • Colours • Performance

  5. Editing • “Film is truth at 24 frames a second, and every cut is a lie.” –Jean Luc Godard • “The first cut is always the deepest” –AmnonBuchbinder • We can’t cut from theatre but we can from film. • Use your cuts wisely! • Make sure that you maintain a rhythm and a sense of continuous MOTION

  6. Successful Advertising • Expressing a single thematic element that draws in the viewer into understanding what the product represents • Apple: “Think Different” commercial • https://www.youtube.com/watch?v=nmwXdGm89Tk • This is not a tribute to these great people • This is saying that Apple is equal to these great people • A reason to trust Apple as a consumer

  7. Case Study Quick! Plan out an advertisement to shoot tomorrow!

  8. Brainstorming Session • Product: A black box • Target Consumer: Everyone! • Time allotted: 30 seconds • Shots allotted: 9 shots (Make each one count!) • Brainstorming Deadline: 2:20 pm. • Storyboard Deadline: 2:55 pm

  9. Let’s Think • Don’t think about what the product does, think about what it represents • What is the core theme behind the use of the product? • Why would you want to leave your couch RIGHT NOW and go purchase this product? • What is it that entices the masses to take out their hard earned money to purchase your product?

  10. Themes • Fill this out with brainstorming ideas (Deadline: 2:10 pm)

  11. Ideas for the Story • Fill this out with brainstorming ideas (Deadline: 2:20 pm)

  12. Let’s Get Storyboarding

  13. Let’s Get Storyboarding

  14. Let’s Get Storyboarding

  15. Let’s Get Storyboarding • Find the best drawing artist • Remember our story • Remember our theme • Remember framing • Remember mise-en-scène • Deadline: 2:55 pm.

  16. Congratulations! You have successfully marketed a black box!

More Related