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Kelly R Hall, CCE IOM President/CEO Longview Chamber of Commerce president@longviewtx

DEVELOPING A COMMUNICATIONS STRATEGY. Kelly R Hall, CCE IOM President/CEO Longview Chamber of Commerce president@longviewtx.com. Developing Your Plan. Where To Begin Why do want to have a communications plan? What do you want to communicate?

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Kelly R Hall, CCE IOM President/CEO Longview Chamber of Commerce president@longviewtx

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  1. DEVELOPING A COMMUNICATIONS STRATEGY Kelly R Hall, CCE IOM President/CEO Longview Chamber of Commerce president@longviewtx.com

  2. Developing Your Plan Where To Begin • Why do want to have a communications plan? • What do you want to communicate? • Have you asked each person on the team what they need to accomplish? • What results do you want? • How will you measure success? • How will you use it? • How to you engage staff? How do you secure buy in and support of staff?

  3. Communication Checklist Information Collection Defined Framework Organization FAQs Chamber News Room Template for Press Releases Relationships w/ Media

  4. 7 Steps to Writing a Communications Plan

  5. Step 3 • Formative Research • Situational • Analysis

  6. Situation Analysis

  7. Step 4 • Set your goals and objectives • Objectives are SMART • (specific, measurable, attainable, relevant and time-sensitive) • Strategic Summary

  8. Step 5 • Create an implementation schedule • What tactics are you using to reach your target markets? • How do you build your content calendar? • Where is the information released? • How do to track progress? • How do you tract and measure … Gantt chart • Schedule

  9. Longview Sample

  10. Longview Sample

  11. Samples

  12. Samples

  13. Longview Ad Schedule

  14. What will it cost your organization to execute? • Staff time, consultant, graphics designer, ad space, editorial space, website, e-news, etc. • Budget

  15. A Marathon Not a Race • Consider through out all phases … • Evaluation • & • Measurement

  16. Moving Your Plan Forward Four Steps to Begin

  17. Resources: • http://www.inc.com/guides/2010/09/how-to-write-an-executive-summary.html

  18. Next Steps for Discussion

  19. 7 Key Sections of a Communications Plan

  20. Q & A Get Set Ready …. GO!

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