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Brand Image

Brand Image. Anggun Dwi Fitria Elviera Fella Didiek Putra Oetomo Muhammad Rayhan Ryan Dharmasaputra Raymond Bintang Sherly Mareta. Brand Image. Brand Brand Image Komponen Brand Image Faktor pendukung Brand Image Personal Brand Konsep Personal Brand

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Brand Image

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  1. Brand Image AnggunDwiFitria ElvieraFella Didiek Putra Oetomo Muhammad Rayhan Ryan Dharmasaputra Raymond Bintang SherlyMareta

  2. Brand Image • Brand • Brand Image • Komponen Brand Image • Faktorpendukung Brand Image • Personal Brand • Konsep Personal Brand • Tips for Personal Online Branding • Social Media

  3. Brand • Brand merupakan ide, kata, desain grafis dan suara/bunyi yang mensimbolisasikan produk, jasa, dan perusahaan yang memproduksi produk dan jasa tersebut. • MenurutZhivago (2007:280)brand ataumerektidakhanyaberupasuatuikon,slogan, ataupernyataanmelainkansebuahjanji yang harusditepati.

  4. Brand Image • Brand image (Keller, 2003): “Anggapantentangmerek yang direfleksikankonsumen yang berpegangpadaingatankonsumen.” • Kotlerdalam Armstrong (2001; 225) : “ seperangkatkeyakinankonsumenmengenaimerektertentu”

  5. Komponen brand image Komponenpembentuk brand image ada 3: • 1. Citra pembuat (Corporate Image) • 2. Citra Pemakai (User Image) • 3. Citra Produk (Product Image)

  6. Faktorpendukungterbentuknya brand image : Faktor – faktorpendukungterbentuknya brand image dalam keterkaitannyadenganasosiasimerek: (Keller, 2003) • Favorability of brand association / Keunggulanasosiasi • Familiarity of brand association / Kekuatanasosiasi • Uniquesness of brand association / Keunikanasosiasi

  7. Personal Brand • Personal brand adalah cerminan dari kemampuan, keunggulan, reputasi seseorang. • Personal brand bertujuanuntukmembangunasosiasidanharapantarget audienceterhadapdiriseseorang.

  8. 8 konsepdalam personal brand • Spesialisasi(The Law of Specialization) • Kepemimpinan(The Law of Leadership) • Kepribadian(The Law of Personality) • Perbedaan(The Law of Distinctiveness) • Terlihat(The Law of Visibility) • Kesatuan (The Law of Unity) • Keteguhan (The Law of Persistence) • Namabaik(The Law of Goodwill )

  9. Tips for Personal Online Branding • Create a personal blog and social media profiles • It’s all about the name • “It’s not what you know, it’s who you know”, Connect with the influencers in your field • Monitor your digital footprint • Be consistent and good in your message and appearance

  10. Social'Media'matters…' • Most reliable platform to understand customer’s satisfaction • Most reliable platform to benchmark against competitors • Most reliable platform to understand brand image • Very influential large number of user, peer-based • Very potential for promotional campaign

  11. Kesimpulan • Brand Image merupakanaset yang berhargabagisebuahperusahaansertamemilikisalahsatuperanan yang pentingdalammencapaitujuanperusahaan.

  12. DaftarPustaka • https://www.academia.edu/4311969/Peran_personal_brand_Steve_Jobs_Dalam_Corporate_Branding_Apple_Inc# • www.binus.ac.id • Suharyono., ZeffryAlamsyah. 2010. PemasaranStrategik: Persfektif Value-Based Marketing danPengukuranKinerja.(Strategic Marketing: Value Based and Performance Measurement Perspectives) Bogor, IPB Press. • http://stevanus39e.blogstudent.mb.ipb.ac.id/2012/02/18/brand-image/iniuntukbelajaraja, pas presentasidiapus

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