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Wego: Driving Value for Travel Partners and Enhancing Travel Search Experiences

Founded in 2005 by former IHG, Yahoo!, and Priceline executives, Wego connects over 150 travel providers, including major airlines, hotels, and OTAs. We are a travel search engine that delivers high-quality leads to merchants, offering "Ready to Buy" leads from engaged consumers. Our traffic sources include direct visits, major portals, Google, social media, and regional TV advertisements. Our highly active demographics aim for the best travel deals, and with flexible advertising options, we empower partners to enhance brand awareness and drive market share.

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Wego: Driving Value for Travel Partners and Enhancing Travel Search Experiences

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  1. 2009 Wego Sales Presentation (NTOs)

  2. Wego delivers value to our travel & non-travel partners • Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI • Over 150 travel providers have signed commercial agreements with us, including: • leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific • Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline • Over 20 distribution agreements including major portals such as Yahoo!, MSN, eBay, News.com.au, In.com News Digital Media, a division of News Corp, is an investor.

  3. Wego: What Is A Travel Search Engine ? We don’t sell travel … …We deliver great leads to merchants who sell travel.

  4. Wego – “Ready to Buy” Leads Wego: Great Leads are “Ready to Buy” Ready to Buy Beginning their travel search • where to go? • what to pay? • where to buy? • destination chosen • price checked • merchant selected

  5. Wego: Provide qualified leads We do not compete with your existing marketing efforts. Our goal is to source and develop traffic that you don’t reach on your own. • Where does Wego get its traffic from? • Direct “power shoppers” (via bookmark) or type “wego.com” • Portal travel channels “powered by Wego”, such as MSN, Yahoo, eBay … • Google search results • Social media on Twitter and FaceBook • Regional cable TV tie-ups

  6. Wego: 3 Paths that Make Leads “Ready To Buy” “Live Price” Real-time price & availability Shoppers late in their search “Recent Price” Recent prices - instantly Shoppers seeking convenience “Hot Deals” Time-sensitive promos Shoppers seeking inspiration We reach shoppers at all stages of their travel planning!

  7. Wego Traffic –Demographics/Behaviour Highly active Travellers with Disposable Income 34%are aged 25-34,28%are aged 35-44 47%are male.53%are female 30%earn over US$50k/yr.21%earn over US$100K/yr 52%spend at least 15 hours online each week “Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by>40%of respondents “Western Europe”, “SE Asia” and “Australia” were the top planned destinations 48%now spend more time hunting for good deals than they did before the recession Source: Wego Global User Survey Mar/Apr 09

  8. Wego Traffic –Geo Sources Wego reaches >1M consumers/month

  9. Wego Traffic –Top city pairs searched

  10. Wego can help you achieve these objectives Raise brand awareness out a cluttered marketplace Display advertisements on homepage, results page, deals page and email newsletters. Video ads and rich media ads available. Shift market share from the region to your destination Destination-targeted ads to cross-sell your destination on competing destinations Distribute brochures Distribute online PDF brochures Database Collection Run contest on Wego and through its wide distribution network around the region

  11. Wego: Homepage Listings Visitors do a search 180x150 Banner ad Banner ad display

  12. Wego: Interstitial Page 300x250 Interstitial Display Ad Destination Targeted

  13. Wego: Air Results Page Premium Text Link Flight Listings Banner Ads

  14. Wego: Hotels Results Page Premium Text Link Hotel Spotlight Expandable Spotlight Banner ad

  15. Wego: Packages Results Page Packages Sponsored Links Packages Deals Listing

  16. Wego: Deals Page Featured Destination

  17. Wego: E-mail newsletters Featured Destination

  18. Wego: Landing page 1 Integrate booking engine 2 Highly customizable landing page with video viewing 1 1 2 2

  19. Destination campaign *Results page will include textlinks, skyscrapers and LRECs **Run of site banners can appear anywhere on the products results page and deals page

  20. Summary • Increase top of mind awareness • Highly targeted and affluent visitors • Targeted ads that can help in shifting market share to your destination • High flexibility in executing campaign and keen on out of the box ideas • Global exposure of media through major portals such as MSN, Yahoo and eBay available

  21. Thank you • Contact Us • Craig Hewett • craig@wego.com • Gary Lipkowitz • lipko@wego.com • +65 6438-8242

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