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AIR TEL

AIR TEL. By: REPALA KAVYA. Airtel digital TV is an Indian direct broadcast satellite service provider owned and operated by Bharti Airtel . Its satellite service, launched on October 8 th 2008, transmits digital satellite television and audio to households in India. AirtelDTH.

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AIR TEL

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  1. AIRTEL By: REPALA KAVYA

  2. Airtel digital TV is an Indian direct broadcast satellite service provider owned and operated by BhartiAirtel. Its satellite service, launched on October 8th 2008, transmits digital satellite television and audio to households in India.

  3. AirtelDTH. AirtelDTH 134 channels , customized packages Prices : Rs 2000 to Rs 3,500 as initial installation charges. Packages differ from Rs 150 to Rs350, per month. USP: Interactive services, eg. iMatinee, iCity, iTravel, WorldSpace Radio etc.

  4. Uniqueness • iMatinee (to book cinema tickets), • iLearn: is being powered by Edurite,and developed by Infosys (screencap) • iTravel (to browse and book travelpackages), • iShop (to shop on TV for your favoritebrands), • iCity (to get your city’s information) • iAstro: daily predictions • Widgets (to update yourself on lateststock news). • World Space Radio

  5. Financial returns for the brand Airtel plans to dilute about 20 per cent stake in its DTH business to raise about $200 million. It targets a valuation of $1 billion for the DTH arm. As of December 2012, Airtel Digital TV had 7.9 million digital TV subscribers.

  6. Consumer expectations from the brands • Greater Customer Orientation • Creating Awareness • Customer Care

  7. THANK YOU

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