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South Limburg, towards a GREEN Destination … Anya Niewierra, Visit Zuid-Limburg

South Limburg, towards a GREEN Destination … Anya Niewierra, Visit Zuid-Limburg. Where are we?. Euregio. What is our philosophy:.

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South Limburg, towards a GREEN Destination … Anya Niewierra, Visit Zuid-Limburg

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  1. South Limburg, towards a GREENDestination… Anya Niewierra, Visit Zuid-Limburg

  2. Where are we? Euregio

  3. What is our philosophy: “We aim for a flourishing tourism, that empowers South-Limburg economically, socially and culturally, that is sustainable and operates in harmony with our environment, that connects, and that brings happiness, both to our inhabitants and to our guests.”

  4. What did we already achieve?

  5. Who are our players? Strategy Government, national, regional, local Awareness Tourist board Information Communication Distribution Activation Inhabitants Education, Umbrellaorganizations Access Bycar, plane, public transport, partkingfacilities, walking & cycling routes Attractions Attractions, events, festivals, gastronomy, Shopping Accommodations Hotels, guesthouses, campings, Bungalow arks, Self catering homes Area Narural setting, Monuments, Farmers

  6. What is our approach? We (try to) follow the GSTC destination criteria for a GREEN destination.

  7. GREEN = Genuine and authentic Respectful and Responsible Economically sustainable Environmentally sustainable Nature & scenery friendly

  8. How do we act? • We follow trends and measure our status quo. • We developed a vision. • We visit other destinations to get inspired. • We develop to create connections. • We use DNA ‘break through projects’ to create attention. • We communicate to support our DNA.

  9. 1. We measured what inhabitants think and how the sector performs!

  10. 2. We developed a GREEN vision!

  11. 3. In 2018 we learnedfromSlovenia

  12. 3. Thisyear we willlearnfrom Südtirol.

  13. 3. And we are inpired by Flanders 

  14. 4. We develop to create connections and to enforce our DNA!

  15. 5. We use DNA breakthrough projects to create attention!

  16. 6. We communicate to support our DNA!

  17. Thank you for your attention! www.visitzuidlimburg.nl

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