1 / 6

Ch.14 Advertising & PR

Ch.14 Advertising & PR. Global Advertising Extension vs. Adaptation Pattern Advertising Creating Global Advertising Global Media Decisions PR & Publicity. Global Advertising.

kuame-chan
Télécharger la présentation

Ch.14 Advertising & PR

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ch.14 Advertising & PR • Global Advertising • Extension vs. Adaptation • Pattern Advertising • Creating Global Advertising • Global Media Decisions • PR & Publicity

  2. Global Advertising • Global advertising may be defined as messages whose art, copy, headlines, photographs, tag lines, and other elements have been developed expressly for their worldwide suitability.

  3. Extension Vs. Adaptation • Pattern Advertising means localized advertising. • Localized ads are less likely to required for industrial products or for technology oriented products sold to either consumers or business consumers.

  4. Creating Global Advertising • Top 20 Global Advertising Organizations • Selecting an Ad Agency • Creating Global AdsArt Directors and Art Direction • Copy • Cultural considerations

  5. Global Media Decisions • Top 10 countries for Ad Exp. • Media Decisions

  6. P R & Publicity • How to react to negative publicity? • The Growing Role of PR • How PR is Different around the World • PR tools

More Related