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best ppt digtal markiting

Creating an effective digital marketing PowerPoint (PPT) presentation involves a combination of engaging visuals, clear information, and a well-structured flow. Below, I'll provide a general outline for a digital marketing PowerPoint presentation along with some tips for each section:

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best ppt digtal markiting

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Presentation Transcript

  1. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. • Essentially, if a marketing campaign involves digital communication, it's digital marketing.

  2. SEO (Search engine optimization) SEM (Search engine marketing) SMO (Social media optimization) SMM (Social media marketing) E-mail marketing Affiliate marketing

  3. SEO (search engine optimization) • Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

  4. 70% 30% SEO

  5. Google bots Googlebot is the generic name for Google's two types of web crawlers: Googlebot Smartphone: a mobile crawler that simulates a user on a mobile device. Googlebot Desktop: a desktop crawler that simulates a user on desktop.

  6. Crawling In the context of SEO, crawling is the process in which search engine bots (also known as web crawlers or spiders) systematically discover content on a website. This may be text, images, videos, or other file types that are accessible to bots. Regardless of the format, content is exclusively found through links.

  7. Indexing  the information and the websites that they know about. Indexing is part of a normal search engine process – arguably the most important, because content that is not in the index has no possibility of ranking for a search result. Googles most recent major change, called Mobile-First Indexing, was described by Google as a change that allows the mobile bot to crawl and index content, rather than the desktop version of the bot.

  8. Black hat SEO Black hat SEO is the practice of going against search engine guidelines to manipulate SERPs (search engine results page) for higher rankings. Marketers found to be using black hat SEO methods can be issued Google penalties, be wiped from search engines or see metrics completely drop.

  9. White hat SEO White hat SEO is a term that describes internet marketing practices that are approved by search engines. The goal of an SEO, or search engine optimization, strategy is to get a website to appear higher within a search engine's results

  10. Grey hat SEO grey hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods). For example, creating quality content (white hat) and buying backlinks to it (black hat).

  11. DA (Domain Authority) * Domain Authority (DA) is a metric first developed by moz that predicts how likely a domain is to appear in the SERPs compared to its competitors: It's important to highlight that Google doesn't use Domain Authority as a ranking factor to decide how to rank websites. PA (Page Authority) Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Tools: Check your PA with Link Explorer.

  12. sem (search engine marketing) • Search engine marketing (SEM) is a method of promotion and advertising to help companies' content rank higher among search engine traffic. Like search engine optimization (SEO), search engine marketing helps companies improve the way content is ranked by search engines.

  13. SMO (social media optimization • Social media optimization (SMO) is the use of social media sites to manage and enhance an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news.

  14. smm (social media marketing ) • Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.

  15. E-mail marketing • Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales.

  16. Affiliate marketing • Affiliate marketing is a revenue-sharing marketing method in which an affiliate, such as a blogger or YouTuber, advertises a business's goods or services to help it meet its sales or marketing goals. In turn, affiliates earn a percentage of the sales or customer traffic made due to their marketing efforts.

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