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How to do SEO for your Website

Unlock the Power of SEO: This presentation delves into the world of Search Engine Optimization (SEO) and provides a comprehensive guide on how to optimize your website for better online visibility and search engine rankings. Learn essential SEO elements, strategies, and best practices, along with insights into the latest trends and tools that can help you boost your website's performance. Get ready to take your online presence to the next level with this informative and actionable presentation.

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How to do SEO for your Website

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  1. How to do SEO for your Website? By kulprgati innovations

  2. INTRODUCTION SEO for Website •  SEO refers to the process of making a website more visible on a search engine's results page.  • SEO is important for businesses because it helps you attain visibility for search queries organically. This helps you earn rankings rather than having to pay for them with pay-per-click (PPC) ads.

  3. WHAT IS SEO • SEO, or search engine optimization, is the process by which people take to make sure that the websites are appealing to the search engines. • Even though techniques can vary depending on your industry, the main idea is to make sure the basic white hat tactics are followed on a regular basis. The crux of the strategy, however, will center on keywords. • When people search for information online in the search engines, they go about it by typing in what we’re looking for into the search box. 

  4. TYPES OF SEO SEO Off page ON page • Site Performance • Url Structure • Anchor Text • Html tags • Broken Links • Keywords Density • Internal Linking • Content • Link Building • Social Signals • Brand Mentions • Directory Submissions • Social Bookmarking • Image/Video Sharing • Guest Posting

  5. KEYWORD RESEARCH

  6. ON PAGE SEO

  7. META TAGS • SEO meta tags are HTML codes that provide search engines and website visitors with information about a webpage. They are extremely important in optimizing a website for search engine results. The title tag, which sets the title of a webpage, and the SEO meta description tag, which offers a concise overview of the web page’s content, are the most essential meta tags. There are other meta tags for providing keywords, authorship, viewport settings, and other information.

  8. CONTENTS SEO Content Marketing in 5 Steps • Understand your business, competition and target audience • Identify high-value topics with thorough keyword research • Create shareable content with the end-user in mind. • Plan passive and manual link acquisition opportunities . • Establish key metrics and track your progress

  9. OFF- PAGE SEO • Off-page SEO includes activities done off of a website in an effort to increase the site's search engine rankings. •  link building, content marketing, social media marketing, guest posts, podcasting and video marketing. BACKLINK   Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.

  10. SOCIAL SIGNAL Is a good indicator of your content distribution success. EXAMPLES • Facebook likes, comments, and shares. • Twitter likes, retweets, quotes, and conversations. • Pinterest pins, views, and comments. • LinkedIn connections, links, and references. • Instagram followers, comments, and regrams. • YouTube views, thumbs up, and comments.

  11. LOCAL SEO Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. It helps you appear for search queries containing a specific location, city, or zip code, as well as phases containing "near me."

  12. LINKBUILDING

  13. SEO ANALYTICS • SEO analytics is the process of collecting and analyzing raw data to better inform your search engine optimization efforts. It helps you to prioritize tasks, get approval for SEO campaigns, and make better decisions to improve SEO. IMPORTANCE • It does not matter whether you’re optimizing a personal blog while learning the ropes or consulting on an enterprise SaaS. All marketers will benefit from the information gained in SEO analysis because data eliminates much of the guesswork for developing goals and strategies.

  14. SEO TOOLS

  15. SEO TOOLS USES • EO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet.

  16. SEO ALGORITHM UPDATES

  17. WHITE HAT AND BLACK HAT

  18. SEO CASE-STUDY • Aireserv provides a great example of this in their content. In one of their blog posts on cleaning air purifiers, they didn't simply target a short keyword like “air filter” — they went after the long-tail keyword “how to clean an air purifier,” which they included in both the title and subheading of the piece.

  19. COMMON SEO MISTAKE • Slow Site Speed. ... • Bad Reviews on Google. ... • Faulty Google My Business Verification Code. ... • Lack of Location-Specific Pages. ... • Duplicate Content. ... • Broken Images and Missing Alternative Texts. ... • Outdated Content and Information on Site. ... • Not Optimizing Your Website for Mobile.

  20. CONCLUSION • SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. •  it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

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