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Bulk SMS services have gained huge prominence in recent years. When we talk about SMS marketing services, it is divided into two- Promotional and Transaction SMS service providers.
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Why do Various Industries are Turning to Transactional SMS Services? Bulk SMS services have gained huge prominence in recent years. When we talk about SMS marketing services, it is divided into two- Promotional and Transaction SMS service providers. On one hand, promotional SMS service is entirely promotional in nature (as the name suggests), and on the other hand, transactional SMS service is used to send alerts and information to customers. Though transactional SMS service lacks a promotional element, it is used as a means of promotion. When it comes to transactional SMS service, there are several companies or industries that rely on it. Some of these industries include a retail store, travel industry, insurance, banks, railways, eCommerce, financial organizations, and many more. In fact, according to the survey conducted in 2015- 2016, the banking sector is the largest user of transactional SMS services. However, the question that crops up is why do these industries are turning to promotional SMS services? Here are some benefits of transactional SMS services that drive various leading industries to resort to them. Faster delivery One of the best things about transactional SMS service is that vital information can be delivered instantly to your customer without any delay. It is especially beneficial if urgent information needs to be sent immediately to your customers.
Moreover, as it delivers SMS quickly, it saves you time and may help to improve customer experience. The time saved by transactional SMS services can be used to focus on other productive work to stay on the top of the industry. No time restriction Another crucial benefit of transactional SMS service that tempts various industries is that there is no restriction of time. Its gateway remains open 24×7, offering you the opportunity to send quality information to your customers at any hour of the day. As there is no time boundation, users definitely get each and every information on time. Wider reach Having a wider reach is one of the common goals of all industries. Unlike promotional messages that cannot reach customers who have opted for DO NOT DISTURB, transactional messages can even reach DND service listed customers. Thus, it lets you send vital data to the maximum number of customers. As your reach expands, your success rate increases. Variety of template Transactional messages are format based. Thus, various templates or layout can be created. Once a sender gets the approval from the SMS supplier, he can deliver messages to a large number of customers. You can easily create the template as per your specific needs. Conclusion So, the reasons why various industries are turning to transactional SMS services include several benefits offered by these services, such as faster delivery, no time restriction, wider reach, and variety of templates. Thus, industries or companies hire a transactional SMS service provider to get these benefits and keep their customers updated with valuable pieces of information.
