Enterprise Applications Management Overview
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Explore the integration and benefits of enterprise applications in managing customer relations and supply chain. Learn the advantages, challenges, and types of systems utilized in modern corporations.
Enterprise Applications Management Overview
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Presentation Transcript
Enterprise Applications MGMT 661 – Summer 2012 Night #6, Part 1
Enterprise Applications • Definition • Integrated suite of applications based on information from different divisions of the corporation Customer Management Supply Chain Planning Central DB Sales DB Production DB Accounting DB
Advantages • Better information about operation of the business • increased operational efficiency • broad scope of information • shared data, real-time data • Enforce Standard Practices throughout the company
Problems • Complex to Design and Operate • several years to fully implement • not always successful • Usually sold as a large package that is slightly customizable • one size (not always) fits all • extensive modification problems: • makes maintenance a nightmare • degrades performance • possibly compromises data integrity • Very likely will require adjustment of business processes
Refresher on Supply Chain Management textbook Figure 9-2
Supply Chain Info Systems • Purpose: • better at knowing “how many” and “when” • essential for just-in-time • reduce uncertainty about supply and demand • reduce costs via less safety stock • make what we sell • Types: • Execution Systems • track physical status (warehouse, transportation, financial) • automatic replenishment based on orders • Planning Systems • model existing chain • optimal sourcing plans based on forecasted demand
Customer Relationship Info Systems • Purpose • make your customers feel special • integrate info across your departments • Benefits and Features • improved customer service • who they are (contact info, amount of sales, etc) • accurate info decreases call duration • service planning • improved sales • past purchases can help personalize recommendations • supports direct marketing • identify profitable and unprofitable customers • Types • Operational and Analytical textbook section 9.3
Exercise • see Customer Service Request database problem on page 364 • maintenance company • has one database table with customer contact info • service orders are hand-processed • Design a new database table to automate the recording of requests. • Describe how to prioritize requests? • Other possible reports?