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Understanding Violent Weather Dana Rosengard, Ph.D.

Understanding Violent Weather Dana Rosengard, Ph.D. National Press Foundation Gaylord / OU. Dana Rosengard, Ph.D. McMahon Centennial Professor Gaylord College of Journalism and Mass Communication University of Oklahoma.

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Understanding Violent Weather Dana Rosengard, Ph.D.

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  1. Understanding Violent Weather Dana Rosengard, Ph.D. National Press Foundation Gaylord / OU Dana Rosengard, Ph.D. McMahon Centennial Professor Gaylord College of Journalism and Mass Communication University of Oklahoma

  2. Understanding Violent Weather Dana Rosengard, Ph.D. National Press Foundation Gaylord / OU • news directors now make weather ever-more present in newscasts • weather is now expanding beyond (just) newscasts • now we “dissect” storms with technology Michelle Muscatello WPRI-TV/Providence

  3. Understanding Violent Weather Dana Rosengard, Ph.D. National Press Foundation Gaylord / OU • we lead with weather whenever we can • meteorologists toss to reports (ala anchors) • all on staff have meteorology degrees and AMS seals • weather updates during storms • stations has invested in computers • meteorologists attend news meetings WPTZ-TV, Plattsburgh, NY / Burlington, VT

  4. Understanding Violent Weather Dana Rosengard, Ph.D. National Press Foundation Gaylord / OU • most days weather is not news • meteorologists have to tell the weather story every day • weather is like an accordion • meteorologists need to communicate with newsroom personnel • meteorologists need to make viewers comfortable • Weather is the number one reason people watch the news. Cindy Fitzgibbon FOX 25 – TV / Boston

  5. Understanding Violent Weather Dana Rosengard, Ph.D. National Press Foundation Gaylord / OU • proximity • prominence • conflict • consequence • timeliness • - audio / visual potential • - human interest

  6. Understanding Violent Weather Dana Rosengard, Ph.D. National Press Foundation Gaylord / OU Because we can’t control it !!!

  7. Vince Irene Franklin Emily Ophelia Katrina Harvey Cindy Arlene Philippe Rita Tammy Lee Wilma Maria Dennis Nate Jose Gert Stan Bret

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