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In 2013, gaming developers accounted for 30% of AdFalcon’s publisher revenues, indicating the significant role of the gaming sector in digital advertising. The Games category ranks as the #2 segment in this booming industry, which generates approximately 10.8 billion ads globally. With a market value of $22 billion spread across the USA, WEU, APAC, LATAM, MENA, and Africa, the gaming sector continues to be a powerful driver of revenue in mobile media. Insights from Mahmoud Iswiad, Business Development Director at Noqoush Mobile Media Group, reveal the scale of this trend.
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Noqoush Mobile Media Group MahmoudIswiadBusiness Development Director
Numbers for 2013 30% of AdFalcon’s publishers revenues was earned by gaming developers Games Category is ranked number #2 10.8 Billion ads
Big Industry $22 Billion USA, WEU, APAC, LATAM, MENA,AFRICA