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Berrien County MACQIC Media Capacity Building

Berrien County MACQIC Media Capacity Building. Health Department Facts. Benton Harbor, Pipestone main campus – includes administrative offices, clinic programs, health promotion Services, and substance abuse treatment

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Berrien County MACQIC Media Capacity Building

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  1. Berrien County MACQIC Media Capacity Building

  2. Health Department Facts • Benton Harbor, Pipestone main campus – includes administrative offices, clinic programs, health promotion Services, and substance abuse treatment • BCHD has 133 Full Time, Part Time and contractual employees who work in 5 Service Areas and 3 Administrative Support Areas. • The population of Berrien County is 162,611

  3. Team Members • Theresa Green, Director of Community Health Planning • John Nelson, Director of Program Operations • Rebecka Weberg, Health Promotion Services Manager, Media Relations • Vita Polasek, Grant Development Specialist • Princella Tobias, Publisher, Benton Spirit. • Erin Edinger, Epidemiologist (moved)

  4. PLANUnderstand the system and select the teams • Based on the RFP for the MACQIC project, BCHD has the opportunity to • Build media capacity within the health department • Make residents aware of public health and services available at the health department especially to the target population of low socio-economic African Americans in Benton Harbor • Public health awareness surfaced as an issue from the 2005 Behavior Risk Factor Survey data and benchmarking, shown on the following slides.

  5. Benchmarking: EPIC-MRA Survey/Poll on Health Issues - MALPH • Polling firm with documented rapport and success in building public support to influence legislative priorities • Interviews held in September, 2005 with 600 adult MI residents • Stratified to be representative of every area of state according to contribution to state population MALPH = Michigan Association of Local Public Health

  6. Results: Awareness of Public Health Department Serving Community • Yes – 69% • No – 11% • Undecided/Don’t Know – 20% EPIC-MRA Survey Poll

  7. Results: Familiarity with Community Programs and Services Provided by Local Health Department • Only a little or Not familiar – 64% • Familiar – 33% EPIC-MRA Survey Poll

  8. BC Behavior Risk Factor Survey 2005Comparison to benchmark of 64%

  9. PLANUnderstand the system and select the team

  10. Bone Diagram • Positive Forces for GROWTH • Dedicated team • Grant support • Interest from media • New Marketing Plan • Good product • Experts in field • Epidemiologist • Future Organization • Public aware of services • Informative articles printed • Strong media capacity • Public advocacy for PH • Use of marketing plan + • Present Organization • Minimal public awareness • Occasional press releases • Dwindling media team • Lack of funding, public support • No implementation of marketing plan • Negative Forces prevent growth • No time for project • Fear of writing • Community newspaper • No prior experience • Long term results • Difficult target population • Limited grant period - PLANUnderstand the system and select the team

  11. PLAN: AIM StatementDefine the opportunity Increase the number of Berrien County Health Department service related articles published in the Benton Spirit during the grant cycle period to a minimum of 30 articles published. We do this in order to increase awareness of public health services highlighting those provided by the BCHD.

  12. PLANDefine the opportunity Primary clients/stakeholders and their needs: • Residents of Berrien County, specifically Benton Harbor (target population) need information about public health services • Berrien County Health Department needs recognition and advocacy • Local media, i.e. Benton Spirit, need factual articles • Service Providers/Managers need clients

  13. PLANDefine the Opportunity Flow Chart Increase capacity – human resources and process - to write for print media Write and publish quality, interesting articles about public health topics on time Increased awareness of public health services MALPH/MDCH/MPHI detailed Marketing Plan for public health awareness- modified

  14. PLANWhat data or information is needed • There was not a lot of current data to analyze since this is a new project. Data regarding public health awareness was already presented. • Several BCHD articles have been published in the larger paper but are mostly event driven. How many Benton Spirit informational articles have been written?

  15. BCHD Health Articles Printed in the Benton Spirit in 2006

  16. PLANAnalyze the causes • Root causes of the lack of public health awareness: • If its working well, you don’t see it • There’s no direct information teaching what public health is or does • There is no marketing or recruiting for PH services • Not a strong tie is made between events and public health • Stigma of poverty with using the health department • This project will address the “no direct information” root cause by providing public health articles.

  17. PLANAnalyze the causes: Fishbone Diagram Root causes for lack of BCHD general PH articles Causes Topics Process Articles for events only No time to develop Effect Confusion/duplication Minimal articles Secluded media team Sporadic writing One writer, poor health No long-term arrangements People/Staff Media Relations

  18. DO Develop a plan for improvement Flow Chart for Writing Articles

  19. DO: Develop a theory/plan for improvement Monthly Schedule and Tracking Tool

  20. DO: What data or information is needed • Prediction: Publishing quality articles weekly in the Benton Spirit will increase community awareness of public health services provided by the Berrien County Health Department.

  21. DO: Implementing the theory for improvement

  22. CHECKStudy the results • Describe the Results: • As of August 1st, 18 articles have been written, putting us on track for achieving our goal of 30 articles. • Process tools have been developed and are being implemented including • Front liner inquiry log • Writer and Monthly contact evaluation sheets • Due dates schedule and log of time spent editing

  23. CHECKStudy the results Author Evaluation Tool

  24. Check: Study the ResultsRapid Cycle Improvement • A Rapid Cycle Improvement (RCI) was implemented to address our first problem: Authors were not writing quality submissions and were sending them late to the wrong person • Solution: “Tips for writing the Health Education Articles” was written and distributed. Process and timeline was adjusted.

  25. CHECK: Study the Results • For the initial RCI, data collection showed extended time spent on editing, missed deadlines, and process inconsistencies, i.e. skipping the Monthly Contact. • Solutions to the RCI were discovered through brainstorming and then prioritization with the MACQIC team.

  26. CHECK: Study the Results • Brainstorming Solutions for RCI #1: • Provide additional information to authors • Provide writing examples to the authors • Adjust deadlines to allow more writing and prep time • Standardize the format for articles to the publisher so that lead time is decreased • Have Monthly Contacts inform authors of responsibilities early in the process

  27. CHECK: Study the Results Implementation of Rapid Cycle Improvement

  28. CHECK: Study the Results Implementation of Rapid Cycle Improvement

  29. CHECKStudy the results: Front-liner Inquiry Log Last front-liner receiving the phone inquiry will query the caller and record the information.

  30. CHECKStudy the results (continued) • The process of writing and publishing the articles has been successful as evidenced by the decreasing editing times, increasing deadlines met and number of articles printed. • Measurement of phone inquiries is being collected. • A survey measuring awareness of health services and this project occurred at the Benton Harbor Health Fair, August 2, 2007.

  31. “Green said she predicts that if more articles are published in community newspapers, such as the Benton Spirit, a free weekly, the public will become more aware of the department’s services, and better able to use them.” Herald Palladium, August 2, 2007

  32. ACTStandardize the improvement • We will have over 30 articles written for as many health care issues – can be updated and submitted for years to come. • In addition to the 30 articles, we have resurrected the use of press release and at least two additional articles have been printed in the larger newspaper.

  33. ACTReflect and establish future plans • We are thrilled with the process results and with the increased media capacity of BCHD. • Written articles will be used to establish regular printings with other media contacts. • Continuous Quality Improvement will be expanded to other areas of the health department and a CQI team, led by the MACQIC team will continue.

  34. Contact Information • Theresa Green Director of Community Health Planning Berrien County Health Department Phone: 269-927-5607 Email: tgreen@berriencohlthdept.org

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