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By Paul Wheeler Supervised by: Prof A. Bangham

Investigating methods of selling Fo2pix’s product over the web and evaluating the success of such methods. By Paul Wheeler Supervised by: Prof A. Bangham. Introduction. Fo2pix Innovators of Revolutionary Fine Art Software. Create ‘fine art’ from digital photographs or scans.

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By Paul Wheeler Supervised by: Prof A. Bangham

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  1. Investigating methods of selling Fo2pix’s product over the web and evaluating the success of such methods By Paul Wheeler Supervised by: Prof A. Bangham

  2. Introduction • Fo2pix • Innovators of Revolutionary Fine Art Software. • Create ‘fine art’ from digital photographs or scans Source: www.fo2pix.com

  3. The problem • Low sales • Low site ranking • Missing critical content

  4. Thought Process… I want to find out more about digital image manipulation

  5. Methods of solving • 1. Increase website traffic • Linking strategies • Blogging • 2. Competitor comparison • 3. Develop a resource centre that individuals can go to learn around the area and test a variety of products

  6. Results and progress so far • Research: • Content requirements • Around the subject • Competitors • Websites • What are they doing differently? • Why are they ranked higher? • Search engine optimisation • Building resource centre

  7. What needs to be done to complete • Complete and implement website • Measure success • Site hits • Requests for linking • Reviews • Ultimately sales

  8. Conclusions and Expectations • Will aid Fo2pix • Needs to be done before someone else • Unfortunate time constraints • Expect website to be implemented, however judging the success may take time

  9. Fo2PiX (s16countingart) -- Site Summary --- Visits Total ...................... 160,266 Average per Day ................ 186 Average Visit Length .......... 2:06 This Week .................... 1,300 Page Views Total ...................... 235,384 Average per Day ................ 314 Average per Visit .............. 1.7 This Week .................... 2,197

  10. Thank you • Acknowledgments • www.fo2pix.com • www.corel.co.uk • www.adobe.co.uk/products/photoshop • WebPosition Gold • Screen Recorder Gold v2.2 • Prof A. Bangham

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