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Defiant Development: From Pandemic Roots to Mobile Gaming Success

Founded in 2010 by veterans from Pandemic Australia, Defiant is a small, self-funded team dedicated to creating exceptional mobile games. With successes like Ski Safari and Rocket Bunnies, they've carved a niche in F2P and casual gaming. Their focus on speed and polish sets them apart, enabling them to compete in the crowded mobile market. Through collaborative efforts within the local indie community, they aim to continually harness talent and develop innovative titles. Their unique model fosters creativity and ensures high-quality game production.

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Defiant Development: From Pandemic Roots to Mobile Gaming Success

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  1. About • Former Irrational Games, Relic, Pandemic • Founded Defiant in 2010 from the best of Pandemic Australia • Defiant is a small team (12) focused on developing mobile titles • Entirely self-funded

  2. Two Years of Defiance • Our strategy • Make great games • Find homes for talent • Rocket Bunnies • Warco • Augmented Reality

  3. Now • Published Ski Safari on April 26th • 500k units at 99c in 3 weeks • 40k units per day at peak (#3 paid, 30th grossing) • 20k units per day after two weeks (#6 paid, 50th grossing) • Heroes Call in submission now (release shortly) • F2P, Diablo-style

  4. Ski Safari Success • Our first game into the mobile market was Rocket Bunnies • Rocket Bunnies was hugely educational • Reached a wide audience (lead on Android, free a-supported) • Had high ratings • Very positive fan response • Made no money! • Actually a hardcore game in casual clothing

  5. Change in Thinking • Ski Safari is a casual game in casual clothing • Ski Safari began as one of a series of prototypes • Core mechanic was fun from day 1 • Continued to push the theme • Ultra polished – finished November 2011, released in April 2012

  6. Heroes Call • Core game in core clothing • We’re a 12 person team, so we can make games that smaller groups can’t • Staking out “Best in Class” in an emerging market (F2P, tablet/mobile, core) • Playing to our strengths – speed and polish

  7. How? • How do we end up with such a wide scope of games (mobile casual, mobile core, augmented reality, journalism simulator)? • How do we keep the wheels turning? • How do we work with the local indie community?

  8. Why? • Our goals when we set up : • Harness the talent in Brisbane • Make only good things • Keep learning, and building from our learning • Keep talent close • Pay a fair wage for fair work

  9. The Defiant Model • Contract work funds our own projects • Find a niche! Augmented Reality has been good for us, because we can excel there • Free office space and advice for local developers == Scalable development team

  10. Success • Ski Safari would not have happened at a traditional developer • Gives us huge visibility and drives to the launch of Heroes Call • Additional freedom for the owners (and revenue for us) • We are stronger together, and can make bigger bets

  11. Tips • For non-US developers, push local hard (this helps to spread) • Get to gameplay as soon as possible • Build runway for multiple titles • Use cheap assets to build out fast (and if you find reference you like, try and contact the artist)

  12. morgan@defiantdev.com @morganjaffit

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